KS Toolkit


Thanks to Nancy White, workshop facilitator for sharing this update.

The “Social Media in International Development” Workshop kicked off on September 7th with four CGIAR members, two World Bank staffers, a representative from a Dutch NGO and from an Australian university.

With this diversity, the group was off to a great start in their work to understand the application of social media in international development. We covered four continents and 5 time zones!

The first week focused on understanding social media and the context for the its use in development. There are many potential applications from supporting scientific research, collaboration, engaging with stakeholders and disseminating information. The accompanying mind map offers a glimpse of the conversation, which included  defining social media, exploring the participant’s potential applications and then beginning to open up the implications of the use of social media.

Social_Media_in_International_Development_Workshop_

Click here to enlarge

These week one conversations held  asynchronously online and with a weekly telephone/skype call set the stage for week two which began an exploration of three types of social media identified by the group: blogs, wikis and collaborative platforms. This activity will culminate in the production of a summary page on a blog, wiki or added to the existing base resource of the Knowledge Sharing Toolkit http://www.kstoolkit.org

In addition to the conversations,

Are you a researcher? Do you work in a research organisation, project or program? Are you looking for ways to better conduct your research for development, share knowledge, engage with stakeholders, and achieve impact?

To help answer those questions, visit Improving impact through knowledge sharing in researchthe newest context page to be recently added to the Knowledge Sharing Toolkit.  The new page offers people ideas, experiences and inspiration on recommended tools and methods to share knowledge during the research project cycle.

The Knowledge Sharing toolkit has consistently provided lots of information on tools and methods for knowledge sharing. However, it has been striving to make this information more relevant and accessible to people’s needs and situations.

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To help its visitors even better find what they are looking for or figure out what they may need and could use- a ‘What is your context?’ page was also developed.

The new context page on knowledge sharing in research-‘Improving impact through knowledge sharing in research‘- takes people right into the research process with a basic diagram of the research cycle and its key stages.

KsinR context-pic

These stages are presented as ‘entry points’ through which knowledge sharing approaches can be made use of to address certain shortcomings and limitations which traditional research may experience such as:

  1. a lack of inclusion of priorities, needs and realities from the ground
  2. inadequate use of other sources of knowledge in planning research
  3. poor collaboration with stakeholders during research activities
  4. limited understanding of how research results can most effectively be made use of
  5. ineffective ways of getting knowledge to target groups
  6. limited opportunities for learning within research process

To address these, the context page invites visitors to consider which stage of research they are in- and asking a key question related to improving that stage. The page then provides a list of suggested methods- both Online tools and Methods as well as Other Knowledge sharing Tools and Methods- to try out. These tools and methods are linked to other pages within the toolkit. Tags of related topics are also provided.

Example:

Stage 1: Identifying research (questions) to undertake

Vietnam_Vist to WorldFish Pilot_09-08 576

This information has come out of the resources collected, knowledge generated and experiences of the recently concluded two-year CGIAR ICT-KM Program’s Knowledge Sharing in Research project (2007-2009). The framework on which this context page is based was developed and tested particularly through 6 Pilot Projects.

These Pilot Projects are all projects of CGIAR Centres or System-wide or Challenge Programs which proposed to pilot the use of various knowledge sharing approaches and principles in their activities. This included:Picture3

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  • The convening of a Farmers’ Conference to bring out the knowledge, experiences and needs of farmers to help in planning of activities of the Participatory Plant Breeding department at ICARDA005
  • The use of a learning alliance approach by the IWMI WASPA project to bring together relevant stakeholders to link research to action
  • The IRRI-lead Pilot Project worked with key stakeholders to 2009_01150033_resizeunderstand how to write and package research results from projects working on rice in the Northern uplands of Laos, and created factsheets which were uploaded into the Laos Rice Knowledge Bank (online tool)

The selection of tools for each of the stages of the research cycle is based on the results and experiences of these 6 Pilot Projects as well as other projects and other documented cases. Documentation of the Knowledge Sharing in Research project, its pilot projects and other activities  can be found on the Documentation and Outputs page of the KSinR website section.

But this is not a blue print approach and each research project needs to find what fits with its own context, needs and objectives–the tools presented in this context page are just some suggestions to help.

If you have also used knowledge sharing approaches in your research let us know what you have done and how it worked. If you try any of these suggested approaches out, also let us know how it worked. You make contributions to the Knowledge Sharing Toolkit to keep it a living and dynamic resource by signing up and adding your methods, ideas and experiences.

Why do some of us shy away from trying out new technology such as social media? I can think of several reasons: too complicated to figure out; too expensive to implement; my supervisor/colleagues would never approve; more suitable for geeks and teenagers; it’ll take too much time … Or my personal favorite: I like things the way they are now.

Matt Hamm's social media bandwagonYes, change can be a pain, because it can shake up your organized, structured existence. However, we can’t close our eyes and hope the Internet will go away. While I feel we should not jump onto the social media bandwagon just because everyone else is doing so, social media’s potential cannot be denied. Whatever the reason people give for avoiding social media, don’t let ignorance and fear hold you back from what will probably be the next revolution in the way people communicate.

Social media is breaking down communication barriers: allowing people to reach out to others around the world – letting them connect, engage and share among themselves. Now more than ever, agricultural research and development organizations such as ours can leverage the popularity of social media to get more mileage out of their research outputs.

Social media tools can help you in your role as researcher, manager or communicator.

If all you’re interested in doing is organizing your online world, there are several social media tools that can simplify your life. These include social bookmarking sites that can help you organize your website resources and scientific literature. And if you’re struggling to keep abreast of updates from your favorite websites and blogs, newsfeeds may be your ticket out of mayhem. However, if you are yearning for more, hoping to connect with like-minded individuals or wanting to share your organization’s research with a larger audience so that it can be used, applied and improved upon, then read on!

The true value of social media lies in its ability to form communities organically. Often these communities, or social networks as they are called, come together because of common interests or a shared purpose. It is a nurturing environment filled with trust and camaraderie – the perfect milieu for effective collaboration and the sharing of ideas, information and knowledge. Add to that an outreach across vast geographical distances and the cross-linking between the different social media tools, and voila! You have a global, inter-linked audience at your fingertips.

Social media can give your communication strategy a boost in the following ways:

  • It can help you tap into a large, global audience base and go where the people are these days – the Internet!
  • The way people source for information has evolved. They are more discerning, preferring to seek out recommendations and suggestions from their colleagues, peers and experts. Information overload is a major concern, so people will not waste their time visiting a website, blog, database or any other resource unless someone they trust points them in that direction.
  • The usual way we do business is slowly coming to an end. Pushing information out to your target audience does not guarantee that it will be read and used. Information is useful only when it is received by the right person, who is looking, at the right time. Use social media tools as vehicles to get your message out.

How social media can boost your communication strategy:

Increase Visibility

  • Create awareness by raising the profile of your organization on social networking sites. Cultivate long term support for your organization by creating your own network of scientists, research partners and interested individuals.
  • Use social media tools to promote your projects, events and activities. Announce time-sensitive, newsworthy items and get a head-start on others by microblogging. Microblogging involves posting short sentences (max 140 characters) that can be used to promote your journal article or a useful website, act as a reminder for an activity, or even ask questions. Tip: Ensure that your microblogging network consists of like-minded individuals who share your interests and concerns so that the information exchange is meaningful. Be prudent in selecting whom you follow.
  • Promote your name: use social media to establish your reputation in the research and development arena. Blogging is a great way for researchers to share their research ideas with others and gain feedback from a wider, online audience. A recent Blog Tips post  provides practical reasons why blog sites may surpass websites in generating traffic to increase Internet presence.Well-thought-out blogs attract people with similar thoughts and queries, people who can validate your ideas and also challenge you by sharing varying opinions.

Engage people

  • Promote issues that resonate with people to encourage involvement and gather support for your cause. A great example of this is the Obama campaign which relied heavily on social media to garner visibility and support, resulting in victory for the Obama camp.
  • Form strategic alliances with influential people and institutions that help boost your organization’s profile.
  • Source expertise or talent, whether potential research partners, service providers or other experts.
  • In the ICT-KM Program’s Social Media Tool series, I sharedMicrosoft Clipart some thoughts on how social networking sites can help you engage with others. Reinforcing the sentiment that it is easy to find and connect with people of similar interests and even easier to set up online groups, Christian Kreutz and Giacomo Rambaldi provide interesting examples of local and global engagement. They also describe the various levels at which people engage while participating in social networks.

Share Knowledge

  • Social media transcends geographic boundaries. Test your research ideas by sharing them with your colleagues globally. Collaborate, enrich and validate your work at a fraction of the time and cost associated with face-to-face meetings. As wide-reaching as it can be, collaborative sharing sites also come with security options that allow secure knowledge sharing.
  • Create an environment where people recognize your expertise, and establish your organization as the expert in your field of research. Whether you are a researcher who is new to a field and eager to learn more, or the resident expert, share your knowledge and experiences by contributing to insightful blogs. I may be new to blogging, but already I’m learning so much from just opening up to a new community. My boss, Enrica Porcari, CGIAR Chief Information Officer, is a regular blogger and attests to its value. As she believes, and as I have been experiencing, blogs go beyond just sharing your words. The true value of blogging is in the exchange of information and knowledge, and the nurturing environment that allows differing ideas and opinions to emerge without defensiveness.  See how these successful bloggers use their expertise to share and learn:
    • Agricultural Biodiversity blogs  (by Luigi Guarino and Jeremy Cherfas, who are living their passion for all things related to biodiversity in agriculture)
    • ICT-KM Blogs (Blogs on knowledge sharing and social media in the CGIAR by 6 active bloggers and many guest bloggers)
    • Blog Tips (On blogging and social media for non-profits)
    • NEW: Rural Climate Exchange (new CGIAR blog connecting agricultural and environmental science to the climate change agenda) 
  • Share your photographs and videos online. Place useful slides online so others can learn from them. Tip: Think about the keywords/tags that you use to describe your product, such as blog, photograph, slides, videos, etc. How would you search for information online? Use that as a guide for your tags.
  • Get more mileage out of your research outputs by filtering content to fit different social media tools. Think of social media as strategic communication lines that branch outward to several different networks, which in turn branch into other networks.
  • Reach out to interested people outside your regular circle and gain valuable ideas/feedback from your pool of social networks. Practice what some call social listening.

As my colleague Simone Staiger-Rivas often quotes, “Social media is not about technology. It is about conversations enabled by technology.”

  • Going beyond self-promotion, we should be paying attention to conversations that are already ongoing on social media sites; conversations that we are also passionate about. Sharing is a two-way process, and we should take the time to interact with others in a similar fashion.
  • Share resources within interested communities and broaden horizons at a fraction of the time it would take to search for data or information or knowledge on your own. Social Bookmarks and Newsfeeds are great for keeping track of what’s being published on your favorite websites and blogs. Share this with others, and see the favor being returned manifold.

Consider your communication goals when you decide to incorporate social media into your strategy:

  • Decide on whether you want to increase visibility for your organization, share knowledge or engage people.
  • Choose the right social media tool(s) for your organization based on the target audience, research content and technology available.
  • Start small. Many social media tools are relatively low-cost to implement in your organization:
    • Experiment with a low-risk pilot project.
    • Use short timeframes, anywhere from a few weeks to a few months.
    • Evaluate your progress with pre-determined goals and measure its success. Read Antonella Pastore’s post on how to check if social media is working for you.
    • In the event a social media tool does not work for your organization, it is wise to let go and start over with a different, more suitable tool. Don’t take it too personally.

 Until you try social media out for yourself, you will never know what you’re missing. This reminds me of the days before the mobile telephone came along. Can’t imagine your life without it now, right? Similarly, the potential of social media is limitless. When you use several social media tools in tandem to inform, disseminate, share, collaborate and interact, you work within an environment of networks that grow exponentially. That’s power you can’t afford to ignore. Resistance is futile!

Till next time.

Resources: 

Social media is using the Internet to collaborate, share information, and have a conversation about ideas, and causes we care about, powered by web based tools.” – [We Media]

Background
From the learnings from the successful pilot (See blog posts about the event), and second  Social Media Online Workshop, the CGIAR through its ICT-KM Program, is pleased to offer a new online opportunity for social media explorations, this time with the specific objective to embed social media in participants’ contexts of international development work. This fully online workshop will run from September 7 to 25, 2009.

Social media offers development practitioners and organizations a move from “push” communications towards a place where we can interact with our constituents, listen and engage with them in ways we never could before. It enables us to network with colleagues and some stakeholders. If facilitates collaboration in the lab and in the field.

Social media also offers so many options that it can be overwhelming. This workshop focuses on exploration of social media from some specific development contexts. So instead of saying “there is a tool, how can we use it,” this workshop seeks to answer “we need to do this activity, how can social media support it and under what circumstances.”

If you ask yourself questions like these, you might consider joining the workshop:

  • How can I support collaboration in wide-spread teams?
  • How can I provide opportunities for open dialogue with my stakeholders?
  • How do we support communities of practice and thematic networks, online and offline?
  • How do we share our content and knowledge effectively online?
  • How can we make use of social media under low-bandwidth constraints?

This online workshop is designed for researchers, research and development communications professionals and knowledge sharing practitioners.

Objectives of the workshop
This three week online workshop will provide a collaborative, peer based learning opportunity for you, as development practitioners, to address if and how social media can help address your needs, opportunities or challenges related to collaboration, participation, or communication. By the end of the workshop you should be able to understand and analyze the opportunities that social media can offer in the view of your specific research and development context, identify some potential tools and create a plan of action.

During this workshop you will:

  • Identify possibles usages of social media through small group synchronous and full group asynchronous conversation, exploring opportunities and constraints related to your work.
  • Obtain an understanding and appreciation of the role and value of social media.
  • Explore 2-3 different social media tools which may be appropriate for your context.
  • Start to plan the implementation of one or more social media tools that fit our work environment.
  • Learn from participants of mixed professional and organizational backgrounds.

Outline of the 3-week event

  • Week 1 to 2 – Context and Application of Social Media: Introductions, and telephone conversations in small groups to assess your research for/and development context and identify opportunities for social media practices.
  • Week 2 to 3 – Testing Social Media Tools. Explore select social media tools in small groups.
  • Finalizing week 3 – Reflection for Action. Reflect on individual and group learning of the past two weeks and  create an initial plan for social media implementation.

Maximum Number of participants: 18

Language: English

Participant Requirement/Dedicated time: This workshop offers an in-depth exploration of social media tools adapted to your specific context with personalized support and work in small groups. To do this, we ask the following of each participant:

  • Organize your agenda to dedicate up to 1-1/2 hours per day during the three weeks. If you will be on travel and won’t have time in a particular week, save some time for “catch up.” If you will not be able to participate in more than one week, please consider taking a future workshop. It will become hard to catch up after missing significant time.
  • Participate in weekly telecons of  60-90 minutes. These are scheduled for the afternoons for those in Europe and Africa, mornings for North and South American, and evenings for Asia. We will try to accomodate all time zones as best we can.
  • Read and respond to blog posts
  • Explore at least 2 tools
  • Reflect and share your learnings on the workshop blog and wiki
  • Complete a pre- and post-workshop survey.

Open to: CGIAR staff, not for profit partners, agricultural and development organizations. Individuals, consultants and members of for profit organizations may join on a space available basis as the unsubsidized rate. (See costs below)

Platform: Blog, Skype and/or telephone, email and wiki. Our teleconference platform allows you to call for free using Skype. If you choose to use a landline for the conference calls, you will be responsible for long-distance costs. You should have regular access to the Internet. Some tools may not be accessible for those with low bandwidths. You may need to check with your IT department, as some web-based services you wish to explore may be currently blocked in your organization and you may need to seek support to access them.

Facilitators: Nancy White (Full Circle Associates), Simone Staiger-Rivas (CGIAR-CIAT), Pete Shelton (IFPRI)

Cost: USD$ 850. Individuals who work for for-profits or consultants: USD$ 1050.

Contact: Please write to Simone Staiger-Rivas (s.staiger[at]cgiar.org) for questions and subscription by August, 10 at the latest.

When we began our blog series on Social Medial Tools two months ago, we had no idea how successful it would be. Feedback from readers has been positive and encouraging, so much so that Meena Arivananthan (who has written the series with input from Antonella Pastore and Simone Staiger-Rivas) finished the tenth post on these tools a few days ago. And there’s no stopping her.

For easy reference, we have assembled the various links to these mini tutorials below, so you can now tell at a glance where to get help on newsfeeds, wikis, microblogging, and much, much more:

1. Microblogging
Looks at microblogging tools like Twitter and Yammer

2. Blogging for impact
Blogging and agricultural research

3. Social Media: how do you know it’s working?
Incorporating social media into your communications strategy

4. Social Networks: friend or foe?
Using social networking sites to your advantage

5. Social Media: Are You Listening?
Practicing social media listening

6. Social Bookmarking: storm-a-brewing
Social bookmarking and the CGIAR

7. Wikis, sites, docs and pads: the many flavours of collaborative writing
Tools for collaborative writing

8. Are newsletters a dying breed?
How effective are e-newsletters today?

9. Newsfeeds: delivering the latest news to your virtual doorstep; and ways to share it!

Taking advantage of newsfeeds

10. Put it out there! Tools for photo, video and slideshow sharing

How to share photos, videos and slideshows

Sometimes I face bouts of uncertainty and wonder if the work we do in the CGIAR really reaches the people for whom it was intended. I know others feel the same way, as I’ve had conversations with people on this very topic. Since I started working with the ICT-KM Program, I’ve had the opportunity to examine this concern through a benchmarking exercise that the Program is spearheading.

Simply put, this activity allows us to measure our (the CGIAR Centers) research outputs in terms of availability, accessibility and applicability. My colleague Peter Ballantyne and I have been collecting, collating and analyzing data from various Centers to find out exactly how available and accessible their research outputs really are. But that’s a different story.

While your Center may advocate potatoes, maize, rice or tilapia to tackle the food crisis, in the longer term we all share a common goal: to reduce poverty in underprivileged communities. The science we do is practical – it has application. While classical research is also important, we do not have the luxury of time in the CGIAR. Our research has to show impact where it’s needed, and this can only be achieved if it reaches the right people in the fastest, easiest way possible.

“Now where do social media tools come in?” you may ask.

Besides our final products (journal articles, reports and other Center publications), we should consider making our research by-products, such as slideshow presentations, photograph collections and video clips, just as accessible. When we make our work available to a wider network; when our work is accessible in a way that it may be used, re-used and adapted for application; and when we make our PIGs fly; only then can we say we are truly “nourishing the future through scientific excellence”.

Last week, when I wrote about using newsfeeds to establish a scientist’s or professional’s credibility as an expert, the underlying idea was that when we share our research outputs with colleagues, peers, national partners and the scientific community at large, we create a credible resource into which others can tap. In the same vein, we can be the first place scientists or potential science partners go to when they need photos, videos, presentations, etc.

So if you wonder why you, the CGIAR scientist, should consider using social media tools to share your photos, videos, presentations, etc., here are two reasons:

  • Internal: social media tools minimize email clutter. Large files that would normally clog up your inbox, can now sit comfortably on the Internet, ready for you or your colleagues to access as and when required.
  • External: establish your presence as an expert. Social media tools allow you to reach many different network groups. You no longer need to stay within a tight circle of the usual suspects. You have greater outreach.

When we share our information via social media tools, we make it available and accessible in a location where everyone else is hanging out these days: the Internet. Photo, video and slideshow sharing sites often have their own search and tagging facilities that allow anyone interested to discover your information.

I’d like to stress that sharing information with social media tools does NOT mean you should give up publishing the same information on your own Website, and it most certainly does NOT replace the good practices of storing and cataloging your files in Center databases/repositories that maintain institutional memory. Imagine these tools as a variety of fishing nets that can be used to capture as many fish as possible in that huge virtual sea commonly known as the Internet.

Or as Simone Staiger-Rivas put it in her presentation on making the most out of social media, it’s about reaching out to as many users as possible. After sharing her presentation on Slideshare for just one day, five times the number of people who had seen Simone’s live presentation had seen it online – four months later, a whopping 1,839 people have viewed the presentation online.

Where to share photos, videos and slideshows

There is an overwhelming array of social media tools that can help you share photos, videos and presentations easily. Without needing any IT-related knowledge, it’s all a clichéd click away!

Photo sharing:

flickr

  • You can sign up for a free account, or a “pro” account that entails a charge for unlimited uploads.
  • Upload and share photos.
  • Categorize photos as either public or private, and attach copyright permissions ranging from reserving all rights to sharing the photos freely for others to use.
  • Photos can be organized into sets and tagged, enabling people to find specific photos and allowing publishers to point out their photos of choice.
  • Re-use Flickr images, especially those labeled ‘Creative Commons’, on web pages, slide shows and publications.
    o Consider those photos you’d like to share with others, make them accessible, and assign copyrights, watermarks or Creative Commons as appropriate. Think big! Your photos could well end up on a major website or in important blog piece!
  • Examples on Flickr:

o   IRRI Images and Photo Sets (note the number of views)

o   ICT-KM Knowledge Sharing Projects Photo Sets

o    WorldBank Photo Collection

picasa

  • Similar to Flickr.
  • Integrates well with Gmail and free server space on PicasaWeb to store photos just like Flickr.
  • Share albums via a ‘secret’ URL, so search engines won’t find your photos – only those people to whom you send the link. This is useful, for example, if you need someone to select pictures for a publication or a site.
  • Good photo editing tools.

Video sharing:
youtube

  • The biggest video sharing site at the moment.
  • Huge audience base to tap into when embarking on an event or campaign.
  • Videos need to be compelling as they will have to compete with thousands of others for attention.
  • Keywords or tags should be well thought-out.

blip tv

  • Supports a variety of video formats.
  • Hosting, distribution and advertising platform for creators of Web shows.
  • Provides content creators with free hosting.

vimeo

  • More polished than YouTube.
  • Growing audience base.

Examples:

Slide presentation sharing:

slideshare

  • PowerPoint slides can easily become huge once you’ve added pictures – and a pain to send to colleagues. This option lets you place your slides on a website.
  • Add your comments to each slide so that your audience doesn’t lose the context of your presentation.

google_logo_sm

Google Presentations:

Examples:

I’ve only highlighted a few tools for sharing photographs, videos and presentations. For others, do go to the KS Toolkit . There are more sprouting up even as I write this. There are also social media tools that allow you to share pictures, send and receive emails, and connect with friends, all in one place. Yes, I mean Facebook, which I latched onto when Yahoo! Pictures shut down a while ago.

So as always, keep an open mind and try these tools out! There is no “ONE” perfect tool for sharing your work. We’d love to hear about your experiences using these tools, so please feel free to leave a comment.

Till next time …

My thanks to Antonella Pastore and Tania Jordan for their technical input.

IFAD news

Our work in Knowledge Sharing is featured in this month’s Making a difference edition.

Thanks to IFAD colleagues for making our work known!

Here’s a test: Take a look at the bookmarks of your favorite websites and blog sites, and tell me how often you browse them? If your answer is not often enough, allow me to let you in on a little secret – it’s called “RSS” in geekspeak, and “newsfeeds” in English.

If you’d like to have the information you want or need at your fingertips, you no longer have to go looking for it. Instead, you can have it delivered to you via what is known as a ‘newsfeed reader’ or ‘feed aggregator’. A newsfeed reader is like an email inbox or website that holds all the newsfeeds to which you subscribe. And before you say, “Information overload! Not another Internet thingy”, let me share with you the power of the newsfeed reader.

Imagine the following scenario: You’re browsing the Internet and come across an excellent article on a research and development website. The website appears to be authored by an expert on issues that are of interest to you. You bookmark the site on delicious.com and plan to return to it in two weeks. However, other priorities soon relegate all such plans to the backburner. While the bookmark on delicious.com lets you share useful sites with colleagues and partners, how can you keep track of new articles and updates without having to visit the individual sites?

The technology that underlies newsfeeds, Really Simple Syndication (RSS), lets you subscribe to web content. Once you’re subscribed to a feed, a reader, also called aggregator, looks for new content at intervals and retrieves updates. So, instead of having information ‘pushed’ to you by email or other media, you decide the websites from which you’d like to receive updates.

All you need to do is:

  • sign up for a free reader from Google, Bloglines or Newsgator (there are many more, and some can be customized to suit different tastes),
  • go to a website or blog site you like and subscribe by clicking on the RSS icon (if available),
  • enjoy reading the updates at your leisure.

Looking for an  introduction to RSS and how it can help your work? Here’s a simple slideshow on Syndication of online content created by our colleagues at Bioversity International

What are the benefits to you as a scientist?

  • Your choice: you pick the newsfeeds you want to receive, thereby controlling the flow of information coming your way. In effect, you build your own little online newspaper.
  • Flexibility: you are the master of your newsfeed reader. So you can scan the headlines for interesting news items; view several content streams from various sites; and add or remove feeds as you like.
  • De-clutter your email inbox. Yay!

In a nutshell, newsfeed readers allow you to manage your collection of favorite information sources and, ultimately, your attention.

So, why are we focusing on newsfeeds as social media? Here comes the sharing part …
 

Using feeds for sharing

Newsfeeds can be shared with like-minded individuals so they, in turn, can use and share them with others.

The research and development work carried out in the CGIAR does not progress in isolation. It involves communications among colleagues, peers, experts, national partners and students. We cannot deny that we are unofficial communicators and, sometimes, experts whom people rely on.

As communicators, content to which you subscribe can be used to populate other communications media such as your newsletters, Twitter account, and basically any other social media tool that you’re linked to. If you’re a closet techie and need to know how it works, RSS liberates Web-based content from format by packaging it in such a way that it can be shared and republished on other websites and newsreader services.

As experts, the newsfeeds to which you subscribe could be of immense value to your colleagues, partners and anyone else looking for some guidance.

Newsfeeds are probably the easiest and fastest way to facilitate the exchange of information. The format can travel very far. If you include a newsfeed subscription option on your website, it will make it easier for people to follow you and build loyalty over time. Many CGIAR Center websites already have this, which is great, but how about including the newsfeeds to which you subscribe on your website?

Why put newsfeeds from other sources on your website?

  • Establish your expertise. Offering selected newsfeeds from external sources via your website will only add to its popularity as the website of choice when someone needs a selection of trustworthy sources on specific topics. As an expert in your field, what you know is influenced by your networks and contacts. Your circle establishes your credibility. As a content selector, you offer your audience (networks) content that is relevant and quality-controlled.
  • Enable value-added information services. Newsfeeds can be shared extensively. Your selected content can be aggregated by other people to read, re-use and store on multiple devices. People can take the content and create valuable information out of it. And if you’re concerned about intellectual property rights, your newsfeeds will attribute the source of all content.
  • Create a participatory, collaborative Web presence. When a group of partners who already have their own websites come together for a joint initiative, feeds from existing sources can be selected and aggregated to create a space for a truly shared voice on the Web.

End-user, communicator, expert, maven, whichever hat you’re wearing, it appears newsfeeds may solve many communication challenges. Whether you want to keep updated on website content, populate other communication channels or establish your role as an expert, newsfeeds make content really simple to syndicate.

Till next time…

Thanks to Antonella Pastore for the valuable discussions over coffee on the use of newsfeeds and for giving up ‘deejay’ in favour of ‘maven’.

Examples:

Resources:

Social media workshop evaluation

We, the workshop facilitators invited participants to review the activities through comments on the workshop platform, as well as through an online survey. We have set up surveys for all the workshops in the past. We did our own facilitator debrief as well. Here are some conclusions and ideas that emerge from the synthesis of the three types of reviews:

  • If we compare the results below with those from the evaluation of the first social media workshop, we can say that they are very similar and overall very positive. Respondents rated the workshop as excellent or good. However the group in the first workshop was smaller and more homogeneous, and the feeling of the participants was of better interaction. It seems that we should consider to limit the number of participants, perhaps to a maximum of 20.
  • Among the useful learnings, participants mention the importance of a needs and use analysis before setting up an application; The well shared resources, typology and context of tools; The useful discussion around social media practices for low-bandwidth issues; The reflections about social media strategies and the integration of tools. Some were happy to get into the use of specific tools like slide share, social reporting, delicious, twitter, wikis, the clock method for teleconference calls; The idea behind: sharing knowledge
  • In a next opportunity the workshop facilitators would like to make it more conversational, less focused on questions and replies. We would like to design a third social media workshop with a shift of focus from tools to contextual challenges i.e. :  Low bandwidth, networking / community development / stakeholder involvement, communication of research results, collaborative research / teamwork, online meetings, etc. This could make the workshop more conversational, bring in different audiences and weave in tools as they arise.

Results from the Survey:

17 participants replied  and 6 rated it as excellent (38%), and 9 (56%) as good, 1 as average.

15 respondents (88%) consider having increased their understanding of Social Media principles and tools.

In a range of 44 to 59%, participants found the different activities (introductions, tools explorations, teleconferences etc) very useful, the tools exploration getting the highest rates.

The tools that participants are already using are Photo-, Video-, and Slide sharing sites (56%), as well as Social networking sites (50%) and blogs (36%). Among the tools that respondents are most interested in exploring are: E-newsletters that incorporate social media (73%), RSS feeds (69%), social bookmarking (67%) and wikis (62%). Half of the respondents say that they don’t have plans to explore social media listening.

The moodle platform was considered as good with some 3 participants rating it as average or poor.

88% rated the effectiveness of the facilitators in supporting the learning experience as excellent

The size of the group was considered as just right for 69%.

The interaction with other participants was scored as average (47%) or poor (13%)

Among the suggestions of improvements are: more teleconference calls; hands-on sessions, make the workshop longer, work on smaller groups

Workshop facilitator’s debrief

  • This time we had some very active participants and a large lurker group. It is good to know that participants took time to read and browse through the site even if they didn’t actively contribute with comments or questions.
  • Next time we should try to give more focus in the introductory session and we need to create opportunities for more active interaction among participants. The purpose and needs of each participants could be crystallized more in this session.
  • The Tools explorations were animated and served to exchange lots of additional resources.  Most of those have been included in the KS Toolkit by the facilitators.
  • Time commitment is a real issue in on-line workshops
  • We felt that as facilitators we have been always was responsive and present; Nancy was present continuously, Jo gave valuable technical input and links to tool alternatives, Simone did lost of behind the scenes and administrative work in addition to some contributions on the site; Meena was less visible online but very active in observing and learning which was great; Antonella contributed with some great specific posts. Meena, Nancy, and Simone were continuously skype chat connected and coordinated interventions and tasks.

I think I’m finally beginning to understand the fear that some organizations grapple with when it comes to blogging. First of all, the nature of blogging itself goes against the grain of any institutional setting. My first job was in a multi-national scientific firm – they expected their staff to project a ‘corporate standard’, from what we said when meeting with clients to the way we dressed – it was all about image! So the idea of an employee writing an article from their perspective, that may or may not reflect the views of the organization must be scary.

Last week, I attended a very interesting session on blogging. This was organized by the FAO knowledge exchange group and facilitated by Gauri Salokhe and Romolo Tassone, this session was aimed at starting discussion at FAO on blogs and their potential to support the work they do. To illustrate the point, several bloggers were invited to discuss how blogs were helping their organizations. The list included Maria Garruccio  of Bioversity International who maintains the library blog, Roxanna Samii of IFAD who has both a personal and official blog, Michael Riggs of FAO who has a personal blog and yours truly, who blogs for the ICT-KM blog site along with at least 5 other colleagues.

For an organization like FAO, this might have looked like collective ambush. But if the staff who attended were keeping an open mind, they would have noticed that the bloggers were responsible, mature individuals who recognized the value of their organizations. The bloggers with personal blogs made a clear distinction between what was private and institutional. They were careful not to represent the voice of the organization.

Roxanna Samii echoed the sentiment of using common sense when dealing with content that may be deemed sensitive. 

For the institutional blogs, Maria, Roxanna and I felt results speak for themselves. The attention the blogs have received show that as a communication medium, institutional blogs are making waves. The ability to measure this impact with statistics (a feature of many blog sites e.g. WordPress) lends credibility. These blogs resonated with people and feedback was encouraging.

The blog content featured may be updates to an event/ activity, but not limited. Maria has been promoting the library and new collections that arrive.  Michael has been using his personal blogs as an avenue for his interests in knowledge management and new technology. I am using the ICT-KM blog site to introduce newcomers to social media – from a non-technical point of view. In short, our blogs have purpose and if they connect with others, it is because of the shared interest.

Used responsibly, blogs become a meeting point for people with similar interests to learn and engage, besides being a great marketing tool for an organization to promote their work. Incidently, here’s an interesting post I read yesterday on why your non-profit organization needs a blog which may help tip the scales for blogging.

Of course, there are challenges aplenty – most apparent TIME. But it was pointed out that time as a constraint does not exist if you are passionate about the topic. Blogging is just another way to get your message across and should not be looked at as an additional burden to your existing workload.

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(photo credit: Microsoft clipart)

The greatest challenge though is the mindset. Whether you’re a part of a large organization like FAO or a small ten-people company, the organizational culture is determined by it. And that is hard to change, though not impossible. Trust plays a big role – Meena says in all naivete. The knowledge exchange team advocating blogs for FAO are embarking on a huge effort, but they’re off to a great start in showing their staff success stories. The proof is in the pudding!   

Till next time…

The web site is not the community: it’s the people

The second and last call of the social media workshop was about strategies. How do we use social media tools effectively? How do we choose the tools according to our user groups, bandwidth constraints, and organisational culture? How do we plan their introduction? How do we get them used and how do we market them?

Some principles that we mentioned when it comes to consider social media and desired change:

  • It’s about people not about tools: It is very good to know about the tools but the purpose and needs have to be clear. Early adopters and champions can do miracles.
  • Learn as you go: An important point was raised when we encouraged each other to try out different tools in different settings, adjust as we go and learn from what is going wrong.
  • Take risks: The introduction of social media doesn’t often generate immediate change. It can take a while and also, it can create change in unexpected places of the organization and among unexpected groups of people. It is worthwhile to take the risk to open up and allow broader use of social media, and simultaneously talk with staff about how we use this liberty in the organization.

Two resources were on the table for our conversations: A mind map of our communication needs and goals that we had expressed during our workshop introductions and the Developement 2.0 Manifesto sugggested by some World Bank staff.

The group of 12 conference call participants shared their ideas on how each of us might pursue social media explorations:

Tools

  • Improving existing tools set ups: Improving tagging, work on M&E of the current social media approach, practice social media listening.
  • Look at possible tools to facilitate virtual decision making.
  • Overcome the tech-jargon of social media.
  • Try out Facebook and Twitter / Convince rigid organisations to embrace such ideas
  • Include social media i.e. delicious in existing Drupal site
  • Improve staff involvement through good video streaming services / improve intranet
  • Experiment with Mobiles in Africa

Process

  • Social Media to create a global network and consider the issue of scale
  • Set up a social media approach for a new organizational research unit where lots of leadership support is guaranteed
  • Start over again and ask target groups about their needs and preferences
  • Identify champions in the target region, likeminded people for joint activities
  • Tackle low bandwidth issue in Africa through the use of mobile phone. Have a look at the gender implications
  • Involve project partners in the social media strategy and planning process
  • Survey all of our network members to define and prioritize their ICT needs.
  • Distinguish between internal communications needs for a distributed team (Google Wave promises to offer good features http://wave.google.com/), and external needs: e-newsletter to keep people in touch and engaged
  • Facilitate a core contributor group
  • Position ourselves on issues like social media abuse, bandwidth control, required standards

KS Workshop Mind Map

KS workshop mind map: Social media needs and goals (by Meena)

Newsletters are like teasers – they Mailing_Listhighlight issues and activities, celebrate success stories, point to useful resources and give you a hint of upcoming events. A great way to build a relationship with your target audience, an email (e-) newsletter is cost-effective and a valuable tool for communicating via the Internet.

As Nancy White, online communications expert and lead facilitator at our Social Media Workshop, believes,

“E-newsletters serve as a great summary for ongoing information that may be available in other forms such as blogs, twitter, discussion forums. The target audience that seems to appreciate them the most are people who don’t use many online tools and/or who are not online a lot and like to print and read offline.”

E-newsletters not only overcome a lack of technological know-how, they also transcend geographical boundaries and low bandwidth issues.

Used widely within CGIAR Centers, e-newsletters communicate department/project updates and Center-wide research activities. They are informative, contain useful resources and are often archived as institutional memory.

However, the BIG question is: Is your e-newsletter being read?   

To ensure that your e-newsletter is being read, there are two things to consider: target audience and content.

We know the reach of the e-newsletter is wide, and if you have an extensive distribution list, even better. But then, so does everyone else with a reasonably attractive newsletter. In effect, your newsletter will be competing not only with other research-oriented newsletters, but also with high priority emails, project meetings and an assortment of work-related activities.

Ruthless people are made, not born

People have become adept at managing their email inboxes. Many juggle several email accounts at one time, with each established for a different purpose: work, study, family and yes, even newsletter subscriptions. They can also be ruthless in deleting emails that are of little value to them, a decision that often takes place in the first few seconds of seeing an email in the preview pane of their inbox.

Unless your e-newsletter appeals to the reader in that small space, chances are it may not be opened right away, and may even get deleted.

How to garner the attention your e-newsletter deserves:

  • E-newsletter title – the subject part of the email can be used to your advantage. Use keywords from topics instead of volume number and issue.
  • Headline title – keep it short, attention-grabbing, possibly controversial
  • Subheading – use keywords, state the purpose of the news item
  • Order – place your two best stories at the top to maximize the view in the preview pane
  • Graphics – minimal is best; consider a simpler newsletter header so it does not take up too much space in the preview pane

(A little trivia: Based on eyetracking studies conducted on reading behavior, it was found that e-mail users are extremely fast at both processing their inboxes and reading e-newsletters. The average time allocated to an e-newsletter after opening it was only 51 seconds, with most participants reading only 19% of a newsletter)

So based on the data above, once your e-newsletter is opened, you have approximately 51 seconds to impress your readers.  The more discerning readers will quickly size it up by scanning the headlines and subheadings. If they do not find anything of relevance or interest, you’ve lost them for that particular issue. They may try the next issue you send out, but if the trend continues, they may un-subscribe from your e-newsletter.  So keep track of subscribers and un-subscribers.

For e-newsletter content to be appreciated, it has to be presented in an appealing manner. The look and the feel should be inviting – easy-to-read fonts, minimal images and reasonable length. Description under the headline titles should be short and succinct. Include a link to the source, for people who want more information.

Long e-newsletters risk losing valuable readership. If your e-newsletter is lengthy, it may be prudent to review the rationale behind it. Whether you split your e-newsletter content into shorter e-newsletters that are sent more frequently, or whether you decide to edit content to only showcase the top 5 -6 news items, depends on the purpose of the e-newsletter and the target audience.

There are some quarters who believe newsfeeds are slowly replacing the e-newsletter. Newsfeeds are subscriptions people can make to websites, blogs and other online sources to inform them when new content is introduced to these sites. The ‘news’ comes in the form of headlines. While this is very useful, newsfeeds are impersonal.

The e-newsletter, on the other hand, has the power to be the voice of your cause.

Till next time…

Some examples:

Resources:

The Challenge of introducing new tools: About attitudes and preferences

Today we received some fundamental questions about social media practices. Getting social media into use is indeed a crucial issue and we got one question about possible ways to achieve staff adoption and involvement. I wrote this contribution with inout from Nancy White for the workshop and I am sharing it here:

social media mkt madness

In order to engage staff into social media it is important to take into account different learning styles and preferences in the way people make choices:

Learning a new tool is often not that simple:

  • Some enjoy tips and trick conversations within a group.
  • Some learn alone, and click themselves through the pages jungle.
  • Some might need some coaching, sitting down and go through the step-by-step approach.

The workshop for example combines the first two aspects. The virtual environment isn’t necessarily the best one for the hands-on part. But it is definitively a tip for you whenever you have a chance to do it to try to sit down with someone who knows and ask this person to guide you through a tool with the computer in front of you.

Also, being exposed to new tools generates feelings of:

  • Resistance to spend time exploring it.
  • Fear of not being able to understand how it works.
  • Worry of liking it so much that we need to re-organize our way of working, get team members convinced and start a new adoption cycle.
  • Doubts of loosing focus and putting the tools first instead of the people.

When it is about making choices we are often overwhelmed by the so many possibilities. It’s just like buying a pair of shoes:

  • Some are impulsive, go and focus on one pair of shoes and just buy it.
  • Some are hesitating and try out everything available in their size.
  • Some are systematic and look mainly at the prize and make a pre-selection.
  • Some know exactly what they need and buy the one pair that fits their need.

Making a choice about a tool and introducing it in an organization can certainly be far more complex then buying a pair of shoes. 😉 What I want to highlight is that we need to be aware of those preferences and be prepared for an adoption pathway in zigzag. (Nancy White once told me after I shared my frustration to get a blog adopted that it takes 7 times, 7 attempts to get it right.)

Finally it is about making a tool trendy, because when people follow a trend they overcome fears, doubts, and worries more easily to follow the crowd (for the girls in this workshop: I am sure all of us have at some point bought the most uncomfortable pair of shoes to be trendy…).

Here are some tips to make your tool trendy:

  • Try to find a champion in your organization or team.
  • Create a core group around you and the champion to then enlarge the user group progressively.
  • Keep using the tool for a while even if it is not adopted immediately or used.
  • Experiment with the many features of the tool.
  • Try to find a community of likeminded to share your doubts, and experiences (the KM4dev one is a good starting point).
  • Invite external “experts”. For some reason organizations tend to trust them more than their own staff  😉
  • Find entry points for launching the tool (like an event, a workshop).
  • Believe in what you do and don’t be afraid of insisting in your views (and that is the tuffest part for many of us).

Photo Credit: Hubspot

The 2nd Online Social Media workshop is well on its way, with the first week having gone by. social media logoParticipants had their first tele-con session, organized on Skype and held on the 27th of May in two sessions. Telecon session B saw 14 enthusiastic participants raring to go: Helen Gillman, Margaret McEwan, Helene Ni Choncheanainn, Eugenia Isnardi, Maya Rajasekharan, Alice Thomann, Olive Thiong’o Wahura, Miriam Cherogony, Pamela Kilborn-Miller, Yassir Islam , Idris Jones, Brenda Bucheli and Bonnie McClafferty.

Facilitated by Nancy White, I was lucky enough to co-facilitate. Jonathan Thompson of the World Food Program, was also on hand as mentor. A noted blogger, he has just launched an internal microblog (laconi.ca), probably the first inside a humanitarian aid organization. Here’s the post: http://tinyurl.com/oec2zu

The introductory tele-con was a great way to gauge the comfort levels of participants and also to encourage them to see online social media tools as nothing more that just ways to get better results at work. While the participants’ experiences with social media tools were varied, this in no way hindered conversation flow. Many participants discussed their frustrations in using/ advocating tools like Delicious, Skype, Go-To-Meeting, Webex. Also noted was the need for low-bandwidth options in areas with poor Internet access.

What I found personally interesting was the perception many of us have when advocating a tool/ technology. It may be easy to use, it may make your life easier but if people are not engaged, it might as well be ineffective. To counter this, Nancy suggests the first point of action should be to decide on what it is that you want to do.

Once there is purpose, you can start thinking of tools and practice. Think of what can engage them. Is it going to make a difference in their work?

On how blogging could help us track our success in engaging people, Jon Thompson, our blogging expert gave a few pointers:

  • Statistics provide legitimacy to your blogs, pay attention to them
  • Your title is the life or death of a blog post, a well-titled blog is everything 
  • Write what you believe in
  • Raise visibility of the blog by sending links by microblogging. Using tools together helps improve visibility of tools all around.

The tele-con lasted one hour, but no one noticed. Discussions could have continued. With minor hiccups of dropped calls, which were compensated by chat room texting for those missing out, participants left the virtual ‘room’ feeling energised.

I always enjoy reminiscing about the way things were before the advent of the mobile phone or the Internet or thumb-size music machines… and I usually think to myself, in a corny fashion: Isn’t technology amazing?

Now, if you’ve been collaborating with colleagues (whether in your office or across different time zones) on reports, projects, events and meetings, you’re probably aware of the frustrations involved. One immediately springs to mind: email exchanges that involve logistics, participant lists, activities and, most annoying of all, documents that appear in various draft stages from different senders – it’s enough to confuse anyone.

On that note, I have to say that collaborative writing has evolved in ways that have left me in awe. When you need to work with several people to produce written documents, such as agendas, reports and proposals, emails are the least productive way to go.

Granted, the humble email has done a lot for collaboration between people in different locations, but there are now more effective online tools that can help you with collaborative writing in the research arena. Not only do these tools enhance your writing experience within the group, but they also reduce the ridiculous number of emails that make it hard for you to retrieve the correctly revised versions of documents from your In-box.

While collaborative writing can make us more efficient and effective, several issues need to be addressed: the imbalance in contributing to content, the lack of interest, the subtle hierarchies which hinder real collaboration, and also the difficulty in relinquishing autonomy or control over the written word.

So be warned, we are now moving into a truly ‘democratic’ zone of collaboration. Ready to let go of the control panel? Read on!

Tools for collaborative writing

Wikis: the word originates from Hawaii – ‘wiki wiki’ means quick. Wikis let you create your collaboration environment online very ‘quickly’. What this means is that you can actually create your own wiki site, place your content on it and allow access to any number of people to see, add to or edit it in almost ‘real-time’. A history of revisions is maintained online, so you can check back on earlier versions.

Ideally, a team member can add to or edit an existing draft, with equal measure. The focus is on content and not the person who contributes. So your team will need to comprise people who are willing to contribute to the content subject, who enjoy the stimulus of sharing thought processes collaboratively and who also do not feel too much pressure from having their colleagues edit them. So, wikis may not suit everyone.

It would also be wise to have an editor or person-in-charge to maintain and update the site – this is called wiki gardening, for obvious reasons. Pages will need to be linked, content may need to be removed if not relevant anymore and indexes will need to be created.

When to use wikis
Wikis are worth using when you want to build a body of knowledge online, such as a handbook, a toolkit, raw data sets, even a book chapter, but with collaboration from others. The most obvious example is Wikipedia, a web-based encyclopedia that lets just about anyone with access to the Internet add or edit content. However, there are many uses for wikis. Check out the KS Toolkit page on wikis and see for yourself!

Wikis are also excellent for planning events and documenting meetings. Once you have your team members in mind, you can create a wiki site and allow access to them. Being a collaborative tool, a wiki site lets you and your team prepare agendas, activity lists, proposals and reports collaboratively. Whatever the content, new pages can be created by anyone in your team and linked, ensuring that all documents are found in one site.

How to get started with wikis: there is a wealth of wiki tools, go to wikimatrix.org to find the one for you.

Examples

Google Sites: originally based on wiki technology, Google Sites has shortcuts and improvements that include website management features.

Taking the wiki a step further, Sites lets us choose from different page types, such as a list, a file cabinet, a dashboard, announcements. Google documents, spreadsheets and presentations – as well as videos, maps, calendars and all the goodies you can build with Google Apps and services, all of which can be easily embedded into a Google Site. Collaborators can add comments and attachments. A site map is automatically created. And voilà! You have a ‘website’ for your collaborative writing.

When to use Google Sites
Google Sites is perfect for all non-techies out there who need an online collaborative environment to write, share and collect different types of information in one place, while maintaining a semblance of order.

Examples of public sites on CGXchange 2.0 (Google Apps for the CGIAR)

Google Docs: well, you’re probably wondering what took me so long to get to this, and chances are that you may already have tried this tool out.

In case you haven’t, Google Docs lets you and your team collaborate using text documents, spreadsheets and presentations online. While it is similar to wikis and Google Sites, Google Docs is used for collaboration on one specific piece of content at a time. This content can then be exported and used in blogs, reports, proposals, etc.

When to use Google Docs
Google Docs is best used when you have one document requiring input from others. You simply prepare the document and invite collaborators (anyone with a Google account). Any revisions made will be kept online, so nothing gets lost. In addition, spreadsheet documents allow real-time discussion between collaborators, thanks to a built-in chat room.

Don’t expect the formatting power of Word or PowerPoint, or the computing power of Excel. The point is … this is not the point! The formatting is so basic that Google Docs just lets you focus on what you want to write, and helps you collect and refine the collaborators’ contributions. Then, when everything has been finalized, you can export the content or copy/paste it into the final destination format.

Examples
Docs are usually not public (with exceptions). Here, on the ICT-KM Program blog, the Social Media Tools Series posts are developed in Google Docs: Meena writes, Antonella contributes, and Mary edits. When the content is final (and it is in HTML from the start, which helps a lot), it is pasted and given final formatting in WordPress. Another great example is Silvia Renn’s post on Using Google Docs for Proposal Writing.

How to get started with Google Sites and Docs: all you need is an account with Google (i.e. sign up for Gmail): these tools are available to Google account holders.  CGIAR Staff can get started  by requesting an account at CGXchange 2.0, where they will find a fully managed set of collaboration tools included in Google Apps.

etherpadEtherpad: Taking the term ‘real-time’ literally, this is probably the next step in collaborative writing. It’s a kind of wiki but easier to use and can accommodate up to 8 participants typing at the same time. While changes are updated every 15 seconds on Google Docs, Etherpad updates a document every half second, thus providing a dizzying combo of wiki and chat (see what Etherpad looks like). Isn’t technology amazing?

Updated: The next generation in collaborative writing is close at hand. As early as end of 2009, we may be able to collaborate in absolute ‘real-time’ as Google Wave promises today with ‘live’ transmission collaboration. 

Examples
Check the Use Cases on the Etherpad site. One of the sessions in the Real Time Virtual Collaboration (RTVC) experiment, held last May 9, was run on Etherpad: check the RTVC mindmap also for other examples of real-time collaboration tools.

So there you have it! Some tools to help you get started with collaborative writing. In a nutshell, these tools can benefit you by:

  • bridging geographical distances, allowing people across continents to collaborate with regard to event/project development, information gathering and knowledge management;
  • uncluttering your email box along with the email boxes of your collaborators. While some may be content to use email for their communications, many people are looking for ways to reduce their email load. Whether working on project proposals or creating a knowledge base, these tools eliminate countless email transfers and, along with them, bits of information scattered in several different messages. These tools also house content at one location online, with researchers being able to access and collaborate on a living document.

Nonetheless, the process of writing within a team is challenging on its own, and the tools only provide a conducive environment. Getting past the hierarchies and the defensiveness requires tactful handling.

It would be a good idea to establish rules for collaborative writing, nothing set in stone, just simple guidelines on what is expected of the team, the purpose of the collaboration, and respectful editing practices that help the team to negotiate during discussions between collaborators when changes are needed.

Engaging collaborators at the very beginning, clarifying the objectives of the collaboration, suggesting a set of rules and encouraging them to add to it, may foster a sense of ownership and accountability. After all, technology can only go so far!

Till next time…

P.S. My thanks to Antonella Pastore, whose collaborative input made this blog post possible.

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