When we began our blog series on Social Medial Tools two months ago, we had no idea how successful it would be. Feedback from readers has been positive and encouraging, so much so that Meena Arivananthan (who has written the series with input from Antonella Pastore and Simone Staiger-Rivas) finished the tenth post on these tools a few days ago. And there’s no stopping her.

For easy reference, we have assembled the various links to these mini tutorials below, so you can now tell at a glance where to get help on newsfeeds, wikis, microblogging, and much, much more:

1. Microblogging
Looks at microblogging tools like Twitter and Yammer

2. Blogging for impact
Blogging and agricultural research

3. Social Media: how do you know it’s working?
Incorporating social media into your communications strategy

4. Social Networks: friend or foe?
Using social networking sites to your advantage

5. Social Media: Are You Listening?
Practicing social media listening

6. Social Bookmarking: storm-a-brewing
Social bookmarking and the CGIAR

7. Wikis, sites, docs and pads: the many flavours of collaborative writing
Tools for collaborative writing

8. Are newsletters a dying breed?
How effective are e-newsletters today?

9. Newsfeeds: delivering the latest news to your virtual doorstep; and ways to share it!

Taking advantage of newsfeeds

10. Put it out there! Tools for photo, video and slideshow sharing

How to share photos, videos and slideshows

Sometimes I face bouts of uncertainty and wonder if the work we do in the CGIAR really reaches the people for whom it was intended. I know others feel the same way, as I’ve had conversations with people on this very topic. Since I started working with the ICT-KM Program, I’ve had the opportunity to examine this concern through a benchmarking exercise that the Program is spearheading.

Simply put, this activity allows us to measure our (the CGIAR Centers) research outputs in terms of availability, accessibility and applicability. My colleague Peter Ballantyne and I have been collecting, collating and analyzing data from various Centers to find out exactly how available and accessible their research outputs really are. But that’s a different story.

While your Center may advocate potatoes, maize, rice or tilapia to tackle the food crisis, in the longer term we all share a common goal: to reduce poverty in underprivileged communities. The science we do is practical – it has application. While classical research is also important, we do not have the luxury of time in the CGIAR. Our research has to show impact where it’s needed, and this can only be achieved if it reaches the right people in the fastest, easiest way possible.

“Now where do social media tools come in?” you may ask.

Besides our final products (journal articles, reports and other Center publications), we should consider making our research by-products, such as slideshow presentations, photograph collections and video clips, just as accessible. When we make our work available to a wider network; when our work is accessible in a way that it may be used, re-used and adapted for application; and when we make our PIGs fly; only then can we say we are truly “nourishing the future through scientific excellence”.

Last week, when I wrote about using newsfeeds to establish a scientist’s or professional’s credibility as an expert, the underlying idea was that when we share our research outputs with colleagues, peers, national partners and the scientific community at large, we create a credible resource into which others can tap. In the same vein, we can be the first place scientists or potential science partners go to when they need photos, videos, presentations, etc.

So if you wonder why you, the CGIAR scientist, should consider using social media tools to share your photos, videos, presentations, etc., here are two reasons:

  • Internal: social media tools minimize email clutter. Large files that would normally clog up your inbox, can now sit comfortably on the Internet, ready for you or your colleagues to access as and when required.
  • External: establish your presence as an expert. Social media tools allow you to reach many different network groups. You no longer need to stay within a tight circle of the usual suspects. You have greater outreach.

When we share our information via social media tools, we make it available and accessible in a location where everyone else is hanging out these days: the Internet. Photo, video and slideshow sharing sites often have their own search and tagging facilities that allow anyone interested to discover your information.

I’d like to stress that sharing information with social media tools does NOT mean you should give up publishing the same information on your own Website, and it most certainly does NOT replace the good practices of storing and cataloging your files in Center databases/repositories that maintain institutional memory. Imagine these tools as a variety of fishing nets that can be used to capture as many fish as possible in that huge virtual sea commonly known as the Internet.

Or as Simone Staiger-Rivas put it in her presentation on making the most out of social media, it’s about reaching out to as many users as possible. After sharing her presentation on Slideshare for just one day, five times the number of people who had seen Simone’s live presentation had seen it online – four months later, a whopping 1,839 people have viewed the presentation online.

Where to share photos, videos and slideshows

There is an overwhelming array of social media tools that can help you share photos, videos and presentations easily. Without needing any IT-related knowledge, it’s all a clichéd click away!

Photo sharing:

flickr

  • You can sign up for a free account, or a “pro” account that entails a charge for unlimited uploads.
  • Upload and share photos.
  • Categorize photos as either public or private, and attach copyright permissions ranging from reserving all rights to sharing the photos freely for others to use.
  • Photos can be organized into sets and tagged, enabling people to find specific photos and allowing publishers to point out their photos of choice.
  • Re-use Flickr images, especially those labeled ‘Creative Commons’, on web pages, slide shows and publications.
    o Consider those photos you’d like to share with others, make them accessible, and assign copyrights, watermarks or Creative Commons as appropriate. Think big! Your photos could well end up on a major website or in important blog piece!
  • Examples on Flickr:

o   IRRI Images and Photo Sets (note the number of views)

o   ICT-KM Knowledge Sharing Projects Photo Sets

o    WorldBank Photo Collection

picasa

  • Similar to Flickr.
  • Integrates well with Gmail and free server space on PicasaWeb to store photos just like Flickr.
  • Share albums via a ’secret’ URL, so search engines won’t find your photos – only those people to whom you send the link. This is useful, for example, if you need someone to select pictures for a publication or a site.
  • Good photo editing tools.

Video sharing:
youtube

  • The biggest video sharing site at the moment.
  • Huge audience base to tap into when embarking on an event or campaign.
  • Videos need to be compelling as they will have to compete with thousands of others for attention.
  • Keywords or tags should be well thought-out.

blip tv

  • Supports a variety of video formats.
  • Hosting, distribution and advertising platform for creators of Web shows.
  • Provides content creators with free hosting.

vimeo

  • More polished than YouTube.
  • Growing audience base.

Examples:

Slide presentation sharing:

slideshare

  • PowerPoint slides can easily become huge once you’ve added pictures – and a pain to send to colleagues. This option lets you place your slides on a website.
  • Add your comments to each slide so that your audience doesn’t lose the context of your presentation.

google_logo_sm

Google Presentations:

Examples:

I’ve only highlighted a few tools for sharing photographs, videos and presentations. For others, do go to the KS Toolkit . There are more sprouting up even as I write this. There are also social media tools that allow you to share pictures, send and receive emails, and connect with friends, all in one place. Yes, I mean Facebook, which I latched onto when Yahoo! Pictures shut down a while ago.

So as always, keep an open mind and try these tools out! There is no “ONE” perfect tool for sharing your work. We’d love to hear about your experiences using these tools, so please feel free to leave a comment.

Till next time …

My thanks to Antonella Pastore and Tania Jordan for their technical input.

IFAD news

Our work in Knowledge Sharing is featured in this month’s Making a difference edition.

Thanks to IFAD colleagues for making our work known!

The Knowledge Sharing in Research Project Leader Nadia Manning-Thomas recently developed a think-piece for the Science Forum, held in Wageningen, The Netherlands, 16th and 17th June 2009.

The think-piece and presentation based on it given during the  Science Forum, were part of the background material contracted by the conveners of the Science Forum Workshop 3:  ICTs transforming agricultural science, research & technology generation.

The think-piece was found to be very interesting by a number of participants and it was asked whether this piece could be ‘re-published’ in other places.

Therefore, it is now available on the Web2forDev: Web2.0 for development gateway (website). To view the think piece–see the full article

ICT think-piece on WEb2.0fordev websiteTitle and Opening part of the article:

Changing the Emperor: ICT-enabled collaboration transforming agricultural science, research and technology into an effective participatory and innovations system approach

The CGIAR Centres and Programs with their many partners are together creating a wealth of knowledge to help increase agricultural productivity and improve livelihoods of poor communities, primarily in developing countries. The knowledge the CGIAR produces is vital to addressing and finding solutions for food (in)security around the world.  However, despite the creation of this wealth of knowledge, certain obstacles to uptake and impact of agricultural research remain. Many of these obstacles are related to the way in which knowledge and innovation are treated within the research process.

To view the think piece–see the full article

You Mean Unfinished is Good? Yes!

In the very recently released final Institutional KS Project report, one of the lessons I am sharing is the one about Facilitation:

Facilitate: We are not experts, but facilitators for research for development. Hence, the effort to cultivate networks and relationships in accordance with relevant thematic inputs has paid off. The decision to share unfinished content was good: it encouraged dialogue; opportunely delivered useful material; and left time and space for adaptation, improvements, and adoption.

It was not surprising that we had a discussion in the recent social media workshop around the issues of publishing unfinished content. A couple of workshop participants wanted to be convinced about the usefulness of frequent publishing of unfinished content. Some of the worries they raised were:

  • Unfinished can mean factually wrong, and can include spelling and grammatical mistakes. There is a risk of going off subject.
  • Unfinished can also reflect badly on the image of the organization, and can bring legal problems.
  • Social media like blogs contain often too much information with diluted quality which might confuse the public about the messages we’re trying to convey.  We need to make sure that content is focused and has an editorial quality.

Now, those points about control and rigorous editing are all very relevant.  So, why did the workshop facilitators argue in favor of sharing unfinished work? ¨It depends on the context¨, says Nancy White.  ¨Are we representing ourselves to the world, or collaborating with peers? When we seek to work with partners and diverse staff, social media allows us to start a new way of working, of learning in public, of not always knowing, or ‘being right´. If we want to increase participation, we need to get comfortable with typos – especially with people working in languages other than their first language, and with stuff that is “in process” and not polished and complete. Messy? Yes¨, says Nancy.

This is so true for us who work in the development sector.  Participatory approaches have shown how the chances of adoption of technologies increase if the process of their creation is shared and if there is room for improvement and adaptation. Social media allows us to think, improve and adapt online. Together.

Below I summarize some opposite keywords that I found in our workshop discussion:

Unfinished vs. Finished
Conversation vs. Lecture
Community vs. Expert
Learning vs. Teaching or Selling
Collaboration vs. Representation
Diversity vs. Quality
Process vs. Product

Related post: Unfinished is good news (Learning Alliances)

Blueprinting priorities:

An interview with David Raitzer from the Center for International Forestry Research (CIFOR) on the KSinR Pilot Project – ‘Shared learning to enhance research priority assessment practices’

Money is hard to come by – especially these days. So when you secure research funding you better be sure you know how to spend it. Can knowledge sharing help with that?

David Raitzer, from the Center for International Forestry Research(CIFOR) thought so, and applied for a grant from the Knowledge Sharing in Research project to try it out.

David has been heading up a project, which reflects on the research priority assessment experiences of twelve CGIAR centres, programmes and partners.  This is all to be shared with broader audiences via a CABI book to be released in July.CIFOR CABI Book flyer

Researchers can choose many things to study, but funds are limited and research for development should have impact for the poor and/or the environment,” says David “So it’s about how research managers consider what they could achieve with different uses of research resources. We are therefore interested in looking at the methods they use to do so and what lessons are offered to improve future attempts.”

Without some sort of analysis of impact potential, scientists tend to choose what they want to do based on curiosity and scientific salience, and they may not fully consider other factors that affect whether their outputs lead to beneficial changes on the ground. But when they have to go through a process of laying out different options and making explicit the assumptions necessary for impacts, impact culture can be strengthened.”

David says the book will serve a number of purposes, not least of all valuable knowledge sharing.

The ultimate goal of the book is to improve methods for evidence based decision-making in the centers about what research is pursued As one means to do so, we hope that this helps to illustrate to donors that the impact potential of research can be systematically assessed, and that these efforts can benefit from appropriate incentives, such as the alignment of funding decisions to assessment results,” he says.

The intended outcome is both to make donors aware of what the centres are doing to better prioritise research that will have an impact as well as to help those in the centers who are trying to assess priorities.”

David believes the book itself fills a knowledge gap. It allows research organisations to see what methods other organisations have used to inform decisions about what their research priorities should be.   But it also goes beyond the technical methods to the processes by which the methods are implemented, such as how assumptions are elicited from scientists and the interface between actual decisions about research priorities and the information offered by analytical exercises.  In so doing, it offers insights that cannot be found in prior texts on the topic.

These priority assessment methods are also knowledge sharing approaches in themselves. Tacit assumptions of scientists are made explicit, communicated to colleagues, refined and blended with external information.  Documented assumptions can then also be followed up with subsequent monitoring and evaluation. As a result, knowledge is not only shared, but is improved.”

Knowledge sharing can help in many ways when designing important and valuable blueprints for research-that will have an impact.

Here’s a test: Take a look at the bookmarks of your favorite websites and blog sites, and tell me how often you browse them? If your answer is not often enough, allow me to let you in on a little secret – it’s called “RSS” in geekspeak, and “newsfeeds” in English.

If you’d like to have the information you want or need at your fingertips, you no longer have to go looking for it. Instead, you can have it delivered to you via what is known as a ‘newsfeed reader’ or ‘feed aggregator’. A newsfeed reader is like an email inbox or website that holds all the newsfeeds to which you subscribe. And before you say, “Information overload! Not another Internet thingy”, let me share with you the power of the newsfeed reader.

Imagine the following scenario: You’re browsing the Internet and come across an excellent article on a research and development website. The website appears to be authored by an expert on issues that are of interest to you. You bookmark the site on delicious.com and plan to return to it in two weeks. However, other priorities soon relegate all such plans to the backburner. While the bookmark on delicious.com lets you share useful sites with colleagues and partners, how can you keep track of new articles and updates without having to visit the individual sites?

The technology that underlies newsfeeds, Really Simple Syndication (RSS), lets you subscribe to web content. Once you’re subscribed to a feed, a reader, also called aggregator, looks for new content at intervals and retrieves updates. So, instead of having information ‘pushed’ to you by email or other media, you decide the websites from which you’d like to receive updates.

All you need to do is:

  • sign up for a free reader from Google, Bloglines or Newsgator (there are many more, and some can be customized to suit different tastes),
  • go to a website or blog site you like and subscribe by clicking on the RSS icon (if available),
  • enjoy reading the updates at your leisure.

Looking for an  introduction to RSS and how it can help your work? Here’s a simple slideshow on Syndication of online content created by our colleagues at Bioversity International

What are the benefits to you as a scientist?

  • Your choice: you pick the newsfeeds you want to receive, thereby controlling the flow of information coming your way. In effect, you build your own little online newspaper.
  • Flexibility: you are the master of your newsfeed reader. So you can scan the headlines for interesting news items; view several content streams from various sites; and add or remove feeds as you like.
  • De-clutter your email inbox. Yay!

In a nutshell, newsfeed readers allow you to manage your collection of favorite information sources and, ultimately, your attention.

So, why are we focusing on newsfeeds as social media? Here comes the sharing part …
 

Using feeds for sharing

Newsfeeds can be shared with like-minded individuals so they, in turn, can use and share them with others.

The research and development work carried out in the CGIAR does not progress in isolation. It involves communications among colleagues, peers, experts, national partners and students. We cannot deny that we are unofficial communicators and, sometimes, experts whom people rely on.

As communicators, content to which you subscribe can be used to populate other communications media such as your newsletters, Twitter account, and basically any other social media tool that you’re linked to. If you’re a closet techie and need to know how it works, RSS liberates Web-based content from format by packaging it in such a way that it can be shared and republished on other websites and newsreader services.

As experts, the newsfeeds to which you subscribe could be of immense value to your colleagues, partners and anyone else looking for some guidance.

Newsfeeds are probably the easiest and fastest way to facilitate the exchange of information. The format can travel very far. If you include a newsfeed subscription option on your website, it will make it easier for people to follow you and build loyalty over time. Many CGIAR Center websites already have this, which is great, but how about including the newsfeeds to which you subscribe on your website?

Why put newsfeeds from other sources on your website?

  • Establish your expertise. Offering selected newsfeeds from external sources via your website will only add to its popularity as the website of choice when someone needs a selection of trustworthy sources on specific topics. As an expert in your field, what you know is influenced by your networks and contacts. Your circle establishes your credibility. As a content selector, you offer your audience (networks) content that is relevant and quality-controlled.
  • Enable value-added information services. Newsfeeds can be shared extensively. Your selected content can be aggregated by other people to read, re-use and store on multiple devices. People can take the content and create valuable information out of it. And if you’re concerned about intellectual property rights, your newsfeeds will attribute the source of all content.
  • Create a participatory, collaborative Web presence. When a group of partners who already have their own websites come together for a joint initiative, feeds from existing sources can be selected and aggregated to create a space for a truly shared voice on the Web.

End-user, communicator, expert, maven, whichever hat you’re wearing, it appears newsfeeds may solve many communication challenges. Whether you want to keep updated on website content, populate other communication channels or establish your role as an expert, newsfeeds make content really simple to syndicate.

Till next time…

Thanks to Antonella Pastore for the valuable discussions over coffee on the use of newsfeeds and for giving up ‘deejay’ in favour of ‘maven’.

Examples:

Resources:

Social media workshop evaluation

We, the workshop facilitators invited participants to review the activities through comments on the workshop platform, as well as through an online survey. We have set up surveys for all the workshops in the past. We did our own facilitator debrief as well. Here are some conclusions and ideas that emerge from the synthesis of the three types of reviews:

  • If we compare the results below with those from the evaluation of the first social media workshop, we can say that they are very similar and overall very positive. Respondents rated the workshop as excellent or good. However the group in the first workshop was smaller and more homogeneous, and the feeling of the participants was of better interaction. It seems that we should consider to limit the number of participants, perhaps to a maximum of 20.
  • Among the useful learnings, participants mention the importance of a needs and use analysis before setting up an application; The well shared resources, typology and context of tools; The useful discussion around social media practices for low-bandwidth issues; The reflections about social media strategies and the integration of tools. Some were happy to get into the use of specific tools like slide share, social reporting, delicious, twitter, wikis, the clock method for teleconference calls; The idea behind: sharing knowledge
  • In a next opportunity the workshop facilitators would like to make it more conversational, less focused on questions and replies. We would like to design a third social media workshop with a shift of focus from tools to contextual challenges i.e. :  Low bandwidth, networking / community development / stakeholder involvement, communication of research results, collaborative research / teamwork, online meetings, etc. This could make the workshop more conversational, bring in different audiences and weave in tools as they arise.

Results from the Survey:

17 participants replied  and 6 rated it as excellent (38%), and 9 (56%) as good, 1 as average.

15 respondents (88%) consider having increased their understanding of Social Media principles and tools.

In a range of 44 to 59%, participants found the different activities (introductions, tools explorations, teleconferences etc) very useful, the tools exploration getting the highest rates.

The tools that participants are already using are Photo-, Video-, and Slide sharing sites (56%), as well as Social networking sites (50%) and blogs (36%). Among the tools that respondents are most interested in exploring are: E-newsletters that incorporate social media (73%), RSS feeds (69%), social bookmarking (67%) and wikis (62%). Half of the respondents say that they don’t have plans to explore social media listening.

The moodle platform was considered as good with some 3 participants rating it as average or poor.

88% rated the effectiveness of the facilitators in supporting the learning experience as excellent

The size of the group was considered as just right for 69%.

The interaction with other participants was scored as average (47%) or poor (13%)

Among the suggestions of improvements are: more teleconference calls; hands-on sessions, make the workshop longer, work on smaller groups

Workshop facilitator’s debrief

  • This time we had some very active participants and a large lurker group. It is good to know that participants took time to read and browse through the site even if they didn’t actively contribute with comments or questions.
  • Next time we should try to give more focus in the introductory session and we need to create opportunities for more active interaction among participants. The purpose and needs of each participants could be crystallized more in this session.
  • The Tools explorations were animated and served to exchange lots of additional resources.  Most of those have been included in the KS Toolkit by the facilitators.
  • Time commitment is a real issue in on-line workshops
  • We felt that as facilitators we have been always was responsive and present; Nancy was present continuously, Jo gave valuable technical input and links to tool alternatives, Simone did lost of behind the scenes and administrative work in addition to some contributions on the site; Meena was less visible online but very active in observing and learning which was great; Antonella contributed with some great specific posts. Meena, Nancy, and Simone were continuously skype chat connected and coordinated interventions and tasks.

As you can see from my previous three posts, I am wrapping up the Institutional KS project. This doesn’t mean that ICT-KM stops working on KS realted issues, far from that. However, as the project ended, we are going through a process of final evaluations, reporting and sharing of the results. Here is the summary of the final project report. Have a look at the lessons learnt and help me improving those / adding lessons I might have overseen.

Download the full report (650kb)

The Institutional Knowledge Sharing (IKS) project has completed its second phase (January 2007 to April 2009) to improve the CGIAR’s effectiveness. It promoted collaborative learning and innovation. It also supported effective use of KS approaches and tools throughout the CGIAR and its R&D partnerships. The project assumes that knowledge-sharing (KS) principles, attitudes, and skills can support organizational development; that these would help build internal capacity so that staff can work more effectively towards their institutional missions and sustain their organizations over the long term. These assumptions led the project to work at three different CGIAR levels: system, center, and community.

Video

A Revitalized CGIAR - Video

At the system level, the project demonstrated how KS methods and principles can open up meaningful spaces for face-to-face dialogues by enabling the establishment of explicit objectives and carefully designed group dynamics. The IKS also enhanced those virtual communications processes and products in the system that are related to current change processes. Furthermore, the project strengthened the capacity of CGIAR communications leaders in the area of innovative tools and methods.

cifor

CIFOR's strategic planning process

At the center level, the project supported three pilot projects in three centers—IRRI, WorldFish, and CIFOR—to experiment with innovative KS techniques. Each pilot project led to concrete outcomes or products that can be replicated in other centers or partner organizations. KS activities in six CGIAR centers, carried out by the IKS project during phase 1, were evaluated for progress, challenges, and lessons learned. Center communications staff also attended a KM strategy workshop to think about collective action in this area. The IKS project’s host center, CIAT, also benefited from project leadership and has incorporated KS tools and approaches into its communication plans and activities.

sharefair

ShareFair 09

At the community level, the project designed and delivered workshops on knowledge sharing and social media. So far, 110 CGIAR staff and partners have been trained; a KS Toolkit has been improved and expanded to become a key resource for knowledge practitioners; partnerships have been formed with FAO and other development organizations, as well as with KM4Dev, for capacity strengthening efforts; the Share Fair 09 at FAO demonstrated the project’s key inputs into the thriving KS movement. Through its network of 180 strong contacts, the project involves an estimated 9,000 users.

The initial project framework was prepared, conceptualized, and widely shared among interested centers and partner organizations, who then identified the three possible entry points for KS, as described above.

Simone Social Media

Social Media Talk CIAT

The project pioneered communications and documentation efforts that were relevant beyond the ICT–KM program. The use of social media has helped raise the profile of both project and program in the research-and-development arena. The project also delivered products such as leaflets, posters, and a peer-reviewed journal article with eight co-authors, all KS workshop participants.

toolkit

KS Toolkit

An end-of-project survey highlighted the project’s achievements, especially the usefulness of its workshops, KS Toolkit, and Web resources. Most of the 37 respondents considered the project’s achievements as excellent (36%) or good (53%). They (94%) also stated that project participation increased their understanding of KS issues and/or improved their ability to apply KS principles, methods, and tools to their work. The project leader’s effectiveness in supporting project participation was rated by 70% of participants as excellent, and 27% as good. Also, 97% stated they had made useful contacts during their participation in the project. All 37 respondents declared that as many as 1,850 people had been reached through the project’s activities or products as a consequence of their participation. If this ratio is upscaled to the project’s 180 strong contacts, then about 9,000 people have probably been reached through project activities.

Principle Lessons Learnt

The second phase of the Knowledge-Sharing project and its activities crystallized some important lessons:

Lever the multiple entry points: The project showed how effective working on three levels—system, centers, and community—is for mainstreaming KS and allowing bottom-up approaches and leadership support to confront challenges and create an amplifier effect.

Clarify definitions: The phase 1 evaluation study revealed that the project had neglected to work continuously on the issue of KS definitions and to make explicit the evolution of those definitions. By doing so, KS could be better positioned and promoted.

Learn by doing: At the center level, the pilot project approach delivered three products (IRRI’s Research Data Management Wiki, WorldFish’s  video “Storymercial”, Cifor’s processes for participatory strategic planning). However, the call for proposal and “classical” project implementation model was counterproductive to the KS principle of joint learning by doing. This didn’t facilitate the socializing and promoting of the experiences.

Facilitate: We are not experts, but facilitators for research for development. Hence, the effort to cultivate networks and relationships in accordance with relevant thematic inputs has paid off. The decision to share unfinished content was good: it encouraged dialogue; opportunely delivered useful material; and left time and space for adaptation, improvements, and adoption.

Partner up: The project showcased how strong and successful involvement in related but external communities of practitioners (KM4Dev and FAO) can make a project stand out and thus raise its profile within its host institution.

Adapt management: The ability to make needed adjustments and benefit from unexpected opportunities was crucial to the project’s success. It was relevant to have planned the budget accordingly.

Monitor and evaluate: The project consistently evaluated its activities. However, a more consistent M&E framework could have been identified and implemented from the beginning to increase the value of current M&E efforts.

Future possibilities

Opportunities were identified at all three levels of intervention:

  • System, for example, supporting consultations on change processes, and sharing knowledge on those in innovative and transparent ways
  • Center, in terms of capacity strengthening and collective action
  • Community, through continuous improvement of KS resources and partnership development

Evaluation demonstrated the power of KS principles, tools, and methods for revitalizing the CGIAR. Indeed, they are crucial in times of globalization, networking, intense research and development, and CGIAR change. Hence, these principles and products will continue to be used, and to be strengthened as they are adopted, adapted, and improved.

As the end of the Institutional KS project came closer I decided to design an evaluation survey and sent it to over 200 contacts: People who had been involved with the project through the workshops, as consultants, and partners, as well as ICT-KM team members, and users of project products like the toolkit.

Here are some results of the survey analysis that was done by an independent consultant:

We received 37 replies, 60% from CGIAR center staff, 17% from consultants (which doesn’t necessarily mean that they acted as consultants for the project), 9% from partner organizations. Most respondent’s involvement (33%) was as workshop participants.

In the survey we asked “What is knowledge sharing to you?” The earlier mentioned evaluation study of Phase 1 of the KS Project had addressed the same question and concluded:

“While KS practitioners themselves are quite clear about what KS means for them and what goals they work towards it is striking how widely differing definitions of KS were being offered. In the absence of commonly agreed on foundational concepts KS remains a contested and there is still a lack of conceptual clarity of what KS actually is and involves (Hack 2009).”

There is still not much common ground when KS practitioners try to define what KS means to them. Beyond the somewhat circular explanation that KS is about exchanging knowledge, ideas and perspectives, mentioned by nine out of 32 respondents, opinions diverge significantly. This question reinforces the evaluations study conclusion that much needs to be done to position KS clearly among our target audiences.

An end-of-project survey highlighted the project’s achievements, especially the usefulness of its workshops, KS Toolkit, and Web resources. Most of the 37 respondents considered the project’s achievements as excellent (36%) or good (53%). They (94%) also stated that project participation increased their understanding of KS issues and/or improved their ability to apply KS principles, methods, and tools to their work. The project leader’s effectiveness in supporting project participation was rated by 70% of participants as excellent, and 27% as good. Also, 97% stated they had made useful contacts during their participation in the project. All 37 respondents declared that as many as 1,850 people had been reached through the project’s activities or products as a consequence of their participation. If this ratio is upscaled to the project’s 180 strong contacts, then about 9,000 people have probably been reached through project activities.

Respondents rated the usefulness of the following products, activities, and services:

Usefulness of products, activities, services

We finally asked respondents to share considerations about the main challenge for KS in agricultural R&D. Seven of the twenty-eight respondents brought up the challenge of creating a culture of collaboration. This concern came in various guises: A preoccupation with the corporate culture of the CGIAR, particularly its culture of hierarchies, inappropriate incentive structures, knowledge ownership issues, and the increasing complexity of collaborating in multi-stakeholder projects. Four respondents highlighted buy-in of senior management and lack of support. Also mentioned by four respondents were Funding, Finance and Investment early on in the process. Three were concerned about defining KS better, and about keeping up with the development of technology. Two thought the biggest challenge is showing the value of KS and two mentioned time. Other challenges mentioned were knowledge translation in vernacular languages, demographics of decision makers, and the digital divide.

Some quick comments:

  • The participation in the survey was not very high (less than 20%).
  • The issue of a definition for KS came up again. What about if the project was successful because we never defined KS that well? I will blog about that later…
  • The challenges are not a surprise. Incentives structures and knowledge ownership… It looks like initiatives like  Triple A and the global partnership on Coherence in Information for Agricultural Research for Development CIARD is well positioned to tackle those issues.
  • Of course, thanks to all for expressing appreciation of my work as project leader ;-)

In July 2008 the Institutional Knowledge Sharing (IKS) Project commissioned RE4D.net to conduct an independent evaluation of the first phase (2004-2006) of the Knowledge Sharing project. This study assesses the results of the four pilot activities, illustrates the systemic impact of the project, and presents lessons distilled from the combined experience of KS professionals in six CGIAR centers.

The study used semi-structured, open-ended telephone interviews to gather feedback from 14 CGIAR staff and consultants who were involved in the first phase of the KS project or undertook similar initiatives at the same time. This anecdotal feedback was then categorized, allowing for a meaningful analysis of the benefits of the KS project and the challenges it faces.

The study issues three major recommendations:

1. Common front for change initiatives
The various initiatives promoting innovation, learning, KS, and change in the CGIAR should develop a common advocacy strategy enabling them to insert key messages into organizational development processes. The aim of this strategy should be to generate commitment at the top end of the hierarchy to those interlinked issues in order to increase impact.

2. Show benefits better, specifically for senior scientists
The challenge for the KS community is to lower the threshold of KS for first-time users and to change the perception of KS as time-consuming. Furthermore, senior scientists are a powerful constituency with the potential to obstruct new KS initiatives. They often have little to gain from KS and other participatory techniques because they already have a voice and a network. To increase senior scientist buy-in and therefore impact the impact of KS, the KS community needs to make more obvious to senior scientists the benefits of the initial investment.

3. Work on definition
The KS community should invest time to define the fundamental concepts of knowledge sharing so as to create a specific body of knowledge on KS and establish it as a separate discipline.

10 Key Lessons summarize the project learnings that have been reinforced and worked upon since then in project phase 2.

  1. When introducing KS, start with a small project and with people willing to experiment. Getting early wins and finding the right people in the right context is important.
  2. A successful intervention needs funds as well as explicitly mandated staff with the right skills and enough time to do the work.
  3. Without a specific focus, a KS initiative will grow beyond what is feasible to manage. Setting the initiative’s scope is important.
  4. KS enables us to pay attention to how we interact with each other and creates spaces where people can be heard.
  5. Formulating strategies using KS principles, tools, and methods allows staff to engage in the process and gives them a sense ownership of the results. This in turn ensures continuity in institutional cultures and facilitates the management of change.
  6. To successfully communicate KS principles and methods to scientists, practitioners need to show how KS can contribute to their research organization’s objectives.
  7. KS works best when applied simultaneously at the grass roots and the leadership level. Senior management buy-in is critically important for integrating KS principles, methods and tools into meetings.
  8. KS tools are not enough. To be successful, the KS Project needs champions to advocate for it and continue the work.
  9. It is important to build institutional capacity in KS principles and methods. In-house expertise will increase effectiveness of meetings and lead to mainstreaming KS within the institution.
  10. KS works best when it is integrated into the organization’s overall business plan, alongside communications and other activities, not as a separate department.

Download the full report

I think I’m finally beginning to understand the fear that some organizations grapple with when it comes to blogging. First of all, the nature of blogging itself goes against the grain of any institutional setting. My first job was in a multi-national scientific firm – they expected their staff to project a ‘corporate standard’, from what we said when meeting with clients to the way we dressed – it was all about image! So the idea of an employee writing an article from their perspective, that may or may not reflect the views of the organization must be scary.

Last week, I attended a very interesting session on blogging. This was organized by the FAO knowledge exchange group and facilitated by Gauri Salokhe and Romolo Tassone, this session was aimed at starting discussion at FAO on blogs and their potential to support the work they do. To illustrate the point, several bloggers were invited to discuss how blogs were helping their organizations. The list included Maria Garruccio  of Bioversity International who maintains the library blog, Roxanna Samii of IFAD who has both a personal and official blog, Michael Riggs of FAO who has a personal blog and yours truly, who blogs for the ICT-KM blog site along with at least 5 other colleagues.

For an organization like FAO, this might have looked like collective ambush. But if the staff who attended were keeping an open mind, they would have noticed that the bloggers were responsible, mature individuals who recognized the value of their organizations. The bloggers with personal blogs made a clear distinction between what was private and institutional. They were careful not to represent the voice of the organization.

Roxanna Samii echoed the sentiment of using common sense when dealing with content that may be deemed sensitive. 

For the institutional blogs, Maria, Roxanna and I felt results speak for themselves. The attention the blogs have received show that as a communication medium, institutional blogs are making waves. The ability to measure this impact with statistics (a feature of many blog sites e.g. WordPress) lends credibility. These blogs resonated with people and feedback was encouraging.

The blog content featured may be updates to an event/ activity, but not limited. Maria has been promoting the library and new collections that arrive.  Michael has been using his personal blogs as an avenue for his interests in knowledge management and new technology. I am using the ICT-KM blog site to introduce newcomers to social media – from a non-technical point of view. In short, our blogs have purpose and if they connect with others, it is because of the shared interest.

Used responsibly, blogs become a meeting point for people with similar interests to learn and engage, besides being a great marketing tool for an organization to promote their work. Incidently, here’s an interesting post I read yesterday on why your non-profit organization needs a blog which may help tip the scales for blogging.

Of course, there are challenges aplenty – most apparent TIME. But it was pointed out that time as a constraint does not exist if you are passionate about the topic. Blogging is just another way to get your message across and should not be looked at as an additional burden to your existing workload.

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(photo credit: Microsoft clipart)

The greatest challenge though is the mindset. Whether you’re a part of a large organization like FAO or a small ten-people company, the organizational culture is determined by it. And that is hard to change, though not impossible. Trust plays a big role – Meena says in all naivete. The knowledge exchange team advocating blogs for FAO are embarking on a huge effort, but they’re off to a great start in showing their staff success stories. The proof is in the pudding!   

Till next time…

The web site is not the community: it’s the people

The second and last call of the social media workshop was about strategies. How do we use social media tools effectively? How do we choose the tools according to our user groups, bandwidth constraints, and organisational culture? How do we plan their introduction? How do we get them used and how do we market them?

Some principles that we mentioned when it comes to consider social media and desired change:

  • It’s about people not about tools: It is very good to know about the tools but the purpose and needs have to be clear. Early adopters and champions can do miracles.
  • Learn as you go: An important point was raised when we encouraged each other to try out different tools in different settings, adjust as we go and learn from what is going wrong.
  • Take risks: The introduction of social media doesn’t often generate immediate change. It can take a while and also, it can create change in unexpected places of the organization and among unexpected groups of people. It is worthwhile to take the risk to open up and allow broader use of social media, and simultaneously talk with staff about how we use this liberty in the organization.

Two resources were on the table for our conversations: A mind map of our communication needs and goals that we had expressed during our workshop introductions and the Developement 2.0 Manifesto sugggested by some World Bank staff.

The group of 12 conference call participants shared their ideas on how each of us might pursue social media explorations:

Tools

  • Improving existing tools set ups: Improving tagging, work on M&E of the current social media approach, practice social media listening.
  • Look at possible tools to facilitate virtual decision making.
  • Overcome the tech-jargon of social media.
  • Try out Facebook and Twitter / Convince rigid organisations to embrace such ideas
  • Include social media i.e. delicious in existing Drupal site
  • Improve staff involvement through good video streaming services / improve intranet
  • Experiment with Mobiles in Africa

Process

  • Social Media to create a global network and consider the issue of scale
  • Set up a social media approach for a new organizational research unit where lots of leadership support is guaranteed
  • Start over again and ask target groups about their needs and preferences
  • Identify champions in the target region, likeminded people for joint activities
  • Tackle low bandwidth issue in Africa through the use of mobile phone. Have a look at the gender implications
  • Involve project partners in the social media strategy and planning process
  • Survey all of our network members to define and prioritize their ICT needs.
  • Distinguish between internal communications needs for a distributed team (Google Wave promises to offer good features http://wave.google.com/), and external needs: e-newsletter to keep people in touch and engaged
  • Facilitate a core contributor group
  • Position ourselves on issues like social media abuse, bandwidth control, required standards

KS Workshop Mind Map

KS workshop mind map: Social media needs and goals (by Meena)

The Challenge of introducing new tools: About attitudes and preferences

Today we received some fundamental questions about social media practices. Getting social media into use is indeed a crucial issue and we got one question about possible ways to achieve staff adoption and involvement. I wrote this contribution with inout from Nancy White for the workshop and I am sharing it here:

social media mkt madness

In order to engage staff into social media it is important to take into account different learning styles and preferences in the way people make choices:

Learning a new tool is often not that simple:

  • Some enjoy tips and trick conversations within a group.
  • Some learn alone, and click themselves through the pages jungle.
  • Some might need some coaching, sitting down and go through the step-by-step approach.

The workshop for example combines the first two aspects. The virtual environment isn’t necessarily the best one for the hands-on part. But it is definitively a tip for you whenever you have a chance to do it to try to sit down with someone who knows and ask this person to guide you through a tool with the computer in front of you.

Also, being exposed to new tools generates feelings of:

  • Resistance to spend time exploring it.
  • Fear of not being able to understand how it works.
  • Worry of liking it so much that we need to re-organize our way of working, get team members convinced and start a new adoption cycle.
  • Doubts of loosing focus and putting the tools first instead of the people.

When it is about making choices we are often overwhelmed by the so many possibilities. It’s just like buying a pair of shoes:

  • Some are impulsive, go and focus on one pair of shoes and just buy it.
  • Some are hesitating and try out everything available in their size.
  • Some are systematic and look mainly at the prize and make a pre-selection.
  • Some know exactly what they need and buy the one pair that fits their need.

Making a choice about a tool and introducing it in an organization can certainly be far more complex then buying a pair of shoes. ;-) What I want to highlight is that we need to be aware of those preferences and be prepared for an adoption pathway in zigzag. (Nancy White once told me after I shared my frustration to get a blog adopted that it takes 7 times, 7 attempts to get it right.)

Finally it is about making a tool trendy, because when people follow a trend they overcome fears, doubts, and worries more easily to follow the crowd (for the girls in this workshop: I am sure all of us have at some point bought the most uncomfortable pair of shoes to be trendy…).

Here are some tips to make your tool trendy:

  • Try to find a champion in your organization or team.
  • Create a core group around you and the champion to then enlarge the user group progressively.
  • Keep using the tool for a while even if it is not adopted immediately or used.
  • Experiment with the many features of the tool.
  • Try to find a community of likeminded to share your doubts, and experiences (the KM4dev one is a good starting point).
  • Invite external “experts”. For some reason organizations tend to trust them more than their own staff  ;-)
  • Find entry points for launching the tool (like an event, a workshop).
  • Believe in what you do and don’t be afraid of insisting in your views (and that is the tuffest part for many of us).

Photo Credit: Hubspot

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