CGXchange


Lately, we’ve been receiving many requests from people who would like to write documents collaboratively.

This is not the first time we write about this topic: Meena published a general overview of collaborative writing approaches, and Silvia Renn shared tips on writing proposals with Google Docs.

Having been involved in the Google Apps Case Study and currently in CGXchange 2.0, I’d like to share my experience with Google Docs and Google Sites since I’ve found these tools are helping me and the ICT-KM team improve the way we work.  In particular, I’m sharing tips for organizing comments and edits so that every collaborator feels comfortable with the tools and the collaborative writing process.

Enjoy and share your experience and feedback!

(more…)

When we began our blog series on Social Medial Tools two months ago, we had no idea how successful it would be. Feedback from readers has been positive and encouraging, so much so that Meena Arivananthan (who has written the series with input from Antonella Pastore and Simone Staiger-Rivas) finished the tenth post on these tools a few days ago. And there’s no stopping her.

For easy reference, we have assembled the various links to these mini tutorials below, so you can now tell at a glance where to get help on newsfeeds, wikis, microblogging, and much, much more:

1. Microblogging
Looks at microblogging tools like Twitter and Yammer

2. Blogging for impact
Blogging and agricultural research

3. Social Media: how do you know it’s working?
Incorporating social media into your communications strategy

4. Social Networks: friend or foe?
Using social networking sites to your advantage

5. Social Media: Are You Listening?
Practicing social media listening

6. Social Bookmarking: storm-a-brewing
Social bookmarking and the CGIAR

7. Wikis, sites, docs and pads: the many flavours of collaborative writing
Tools for collaborative writing

8. Are newsletters a dying breed?
How effective are e-newsletters today?

9. Newsfeeds: delivering the latest news to your virtual doorstep; and ways to share it!

Taking advantage of newsfeeds

10. Put it out there! Tools for photo, video and slideshow sharing

How to share photos, videos and slideshows

Sometimes I face bouts of uncertainty and wonder if the work we do in the CGIAR really reaches the people for whom it was intended. I know others feel the same way, as I’ve had conversations with people on this very topic. Since I started working with the ICT-KM Program, I’ve had the opportunity to examine this concern through a benchmarking exercise that the Program is spearheading.

Simply put, this activity allows us to measure our (the CGIAR Centers) research outputs in terms of availability, accessibility and applicability. My colleague Peter Ballantyne and I have been collecting, collating and analyzing data from various Centers to find out exactly how available and accessible their research outputs really are. But that’s a different story.

While your Center may advocate potatoes, maize, rice or tilapia to tackle the food crisis, in the longer term we all share a common goal: to reduce poverty in underprivileged communities. The science we do is practical – it has application. While classical research is also important, we do not have the luxury of time in the CGIAR. Our research has to show impact where it’s needed, and this can only be achieved if it reaches the right people in the fastest, easiest way possible.

“Now where do social media tools come in?” you may ask.

Besides our final products (journal articles, reports and other Center publications), we should consider making our research by-products, such as slideshow presentations, photograph collections and video clips, just as accessible. When we make our work available to a wider network; when our work is accessible in a way that it may be used, re-used and adapted for application; and when we make our PIGs fly; only then can we say we are truly “nourishing the future through scientific excellence”.

Last week, when I wrote about using newsfeeds to establish a scientist’s or professional’s credibility as an expert, the underlying idea was that when we share our research outputs with colleagues, peers, national partners and the scientific community at large, we create a credible resource into which others can tap. In the same vein, we can be the first place scientists or potential science partners go to when they need photos, videos, presentations, etc.

So if you wonder why you, the CGIAR scientist, should consider using social media tools to share your photos, videos, presentations, etc., here are two reasons:

  • Internal: social media tools minimize email clutter. Large files that would normally clog up your inbox, can now sit comfortably on the Internet, ready for you or your colleagues to access as and when required.
  • External: establish your presence as an expert. Social media tools allow you to reach many different network groups. You no longer need to stay within a tight circle of the usual suspects. You have greater outreach.

When we share our information via social media tools, we make it available and accessible in a location where everyone else is hanging out these days: the Internet. Photo, video and slideshow sharing sites often have their own search and tagging facilities that allow anyone interested to discover your information.

I’d like to stress that sharing information with social media tools does NOT mean you should give up publishing the same information on your own Website, and it most certainly does NOT replace the good practices of storing and cataloging your files in Center databases/repositories that maintain institutional memory. Imagine these tools as a variety of fishing nets that can be used to capture as many fish as possible in that huge virtual sea commonly known as the Internet.

Or as Simone Staiger-Rivas put it in her presentation on making the most out of social media, it’s about reaching out to as many users as possible. After sharing her presentation on Slideshare for just one day, five times the number of people who had seen Simone’s live presentation had seen it online – four months later, a whopping 1,839 people have viewed the presentation online.

Where to share photos, videos and slideshows

There is an overwhelming array of social media tools that can help you share photos, videos and presentations easily. Without needing any IT-related knowledge, it’s all a clichéd click away!

Photo sharing:

flickr

  • You can sign up for a free account, or a “pro” account that entails a charge for unlimited uploads.
  • Upload and share photos.
  • Categorize photos as either public or private, and attach copyright permissions ranging from reserving all rights to sharing the photos freely for others to use.
  • Photos can be organized into sets and tagged, enabling people to find specific photos and allowing publishers to point out their photos of choice.
  • Re-use Flickr images, especially those labeled ‘Creative Commons’, on web pages, slide shows and publications.
    o Consider those photos you’d like to share with others, make them accessible, and assign copyrights, watermarks or Creative Commons as appropriate. Think big! Your photos could well end up on a major website or in important blog piece!
  • Examples on Flickr:

o   IRRI Images and Photo Sets (note the number of views)

o   ICT-KM Knowledge Sharing Projects Photo Sets

o    WorldBank Photo Collection

picasa

  • Similar to Flickr.
  • Integrates well with Gmail and free server space on PicasaWeb to store photos just like Flickr.
  • Share albums via a ’secret’ URL, so search engines won’t find your photos – only those people to whom you send the link. This is useful, for example, if you need someone to select pictures for a publication or a site.
  • Good photo editing tools.

Video sharing:
youtube

  • The biggest video sharing site at the moment.
  • Huge audience base to tap into when embarking on an event or campaign.
  • Videos need to be compelling as they will have to compete with thousands of others for attention.
  • Keywords or tags should be well thought-out.

blip tv

  • Supports a variety of video formats.
  • Hosting, distribution and advertising platform for creators of Web shows.
  • Provides content creators with free hosting.

vimeo

  • More polished than YouTube.
  • Growing audience base.

Examples:

Slide presentation sharing:

slideshare

  • PowerPoint slides can easily become huge once you’ve added pictures – and a pain to send to colleagues. This option lets you place your slides on a website.
  • Add your comments to each slide so that your audience doesn’t lose the context of your presentation.

google_logo_sm

Google Presentations:

Examples:

I’ve only highlighted a few tools for sharing photographs, videos and presentations. For others, do go to the KS Toolkit . There are more sprouting up even as I write this. There are also social media tools that allow you to share pictures, send and receive emails, and connect with friends, all in one place. Yes, I mean Facebook, which I latched onto when Yahoo! Pictures shut down a while ago.

So as always, keep an open mind and try these tools out! There is no “ONE” perfect tool for sharing your work. We’d love to hear about your experiences using these tools, so please feel free to leave a comment.

Till next time …

My thanks to Antonella Pastore and Tania Jordan for their technical input.

Here’s a test: Take a look at the bookmarks of your favorite websites and blog sites, and tell me how often you browse them? If your answer is not often enough, allow me to let you in on a little secret – it’s called “RSS” in geekspeak, and “newsfeeds” in English.

If you’d like to have the information you want or need at your fingertips, you no longer have to go looking for it. Instead, you can have it delivered to you via what is known as a ‘newsfeed reader’ or ‘feed aggregator’. A newsfeed reader is like an email inbox or website that holds all the newsfeeds to which you subscribe. And before you say, “Information overload! Not another Internet thingy”, let me share with you the power of the newsfeed reader.

Imagine the following scenario: You’re browsing the Internet and come across an excellent article on a research and development website. The website appears to be authored by an expert on issues that are of interest to you. You bookmark the site on delicious.com and plan to return to it in two weeks. However, other priorities soon relegate all such plans to the backburner. While the bookmark on delicious.com lets you share useful sites with colleagues and partners, how can you keep track of new articles and updates without having to visit the individual sites?

The technology that underlies newsfeeds, Really Simple Syndication (RSS), lets you subscribe to web content. Once you’re subscribed to a feed, a reader, also called aggregator, looks for new content at intervals and retrieves updates. So, instead of having information ‘pushed’ to you by email or other media, you decide the websites from which you’d like to receive updates.

All you need to do is:

  • sign up for a free reader from Google, Bloglines or Newsgator (there are many more, and some can be customized to suit different tastes),
  • go to a website or blog site you like and subscribe by clicking on the RSS icon (if available),
  • enjoy reading the updates at your leisure.

Looking for an  introduction to RSS and how it can help your work? Here’s a simple slideshow on Syndication of online content created by our colleagues at Bioversity International

What are the benefits to you as a scientist?

  • Your choice: you pick the newsfeeds you want to receive, thereby controlling the flow of information coming your way. In effect, you build your own little online newspaper.
  • Flexibility: you are the master of your newsfeed reader. So you can scan the headlines for interesting news items; view several content streams from various sites; and add or remove feeds as you like.
  • De-clutter your email inbox. Yay!

In a nutshell, newsfeed readers allow you to manage your collection of favorite information sources and, ultimately, your attention.

So, why are we focusing on newsfeeds as social media? Here comes the sharing part …
 

Using feeds for sharing

Newsfeeds can be shared with like-minded individuals so they, in turn, can use and share them with others.

The research and development work carried out in the CGIAR does not progress in isolation. It involves communications among colleagues, peers, experts, national partners and students. We cannot deny that we are unofficial communicators and, sometimes, experts whom people rely on.

As communicators, content to which you subscribe can be used to populate other communications media such as your newsletters, Twitter account, and basically any other social media tool that you’re linked to. If you’re a closet techie and need to know how it works, RSS liberates Web-based content from format by packaging it in such a way that it can be shared and republished on other websites and newsreader services.

As experts, the newsfeeds to which you subscribe could be of immense value to your colleagues, partners and anyone else looking for some guidance.

Newsfeeds are probably the easiest and fastest way to facilitate the exchange of information. The format can travel very far. If you include a newsfeed subscription option on your website, it will make it easier for people to follow you and build loyalty over time. Many CGIAR Center websites already have this, which is great, but how about including the newsfeeds to which you subscribe on your website?

Why put newsfeeds from other sources on your website?

  • Establish your expertise. Offering selected newsfeeds from external sources via your website will only add to its popularity as the website of choice when someone needs a selection of trustworthy sources on specific topics. As an expert in your field, what you know is influenced by your networks and contacts. Your circle establishes your credibility. As a content selector, you offer your audience (networks) content that is relevant and quality-controlled.
  • Enable value-added information services. Newsfeeds can be shared extensively. Your selected content can be aggregated by other people to read, re-use and store on multiple devices. People can take the content and create valuable information out of it. And if you’re concerned about intellectual property rights, your newsfeeds will attribute the source of all content.
  • Create a participatory, collaborative Web presence. When a group of partners who already have their own websites come together for a joint initiative, feeds from existing sources can be selected and aggregated to create a space for a truly shared voice on the Web.

End-user, communicator, expert, maven, whichever hat you’re wearing, it appears newsfeeds may solve many communication challenges. Whether you want to keep updated on website content, populate other communication channels or establish your role as an expert, newsfeeds make content really simple to syndicate.

Till next time…

Thanks to Antonella Pastore for the valuable discussions over coffee on the use of newsfeeds and for giving up ‘deejay’ in favour of ‘maven’.

Examples:

Resources:

Newsletters are like teasers – they Mailing_Listhighlight issues and activities, celebrate success stories, point to useful resources and give you a hint of upcoming events. A great way to build a relationship with your target audience, an email (e-) newsletter is cost-effective and a valuable tool for communicating via the Internet.

As Nancy White, online communications expert and lead facilitator at our Social Media Workshop, believes,

“E-newsletters serve as a great summary for ongoing information that may be available in other forms such as blogs, twitter, discussion forums. The target audience that seems to appreciate them the most are people who don’t use many online tools and/or who are not online a lot and like to print and read offline.”

E-newsletters not only overcome a lack of technological know-how, they also transcend geographical boundaries and low bandwidth issues.

Used widely within CGIAR Centers, e-newsletters communicate department/project updates and Center-wide research activities. They are informative, contain useful resources and are often archived as institutional memory.

However, the BIG question is: Is your e-newsletter being read?   

To ensure that your e-newsletter is being read, there are two things to consider: target audience and content.

We know the reach of the e-newsletter is wide, and if you have an extensive distribution list, even better. But then, so does everyone else with a reasonably attractive newsletter. In effect, your newsletter will be competing not only with other research-oriented newsletters, but also with high priority emails, project meetings and an assortment of work-related activities.

Ruthless people are made, not born

People have become adept at managing their email inboxes. Many juggle several email accounts at one time, with each established for a different purpose: work, study, family and yes, even newsletter subscriptions. They can also be ruthless in deleting emails that are of little value to them, a decision that often takes place in the first few seconds of seeing an email in the preview pane of their inbox.

Unless your e-newsletter appeals to the reader in that small space, chances are it may not be opened right away, and may even get deleted.

How to garner the attention your e-newsletter deserves:

  • E-newsletter title – the subject part of the email can be used to your advantage. Use keywords from topics instead of volume number and issue.
  • Headline title – keep it short, attention-grabbing, possibly controversial
  • Subheading – use keywords, state the purpose of the news item
  • Order – place your two best stories at the top to maximize the view in the preview pane
  • Graphics – minimal is best; consider a simpler newsletter header so it does not take up too much space in the preview pane

(A little trivia: Based on eyetracking studies conducted on reading behavior, it was found that e-mail users are extremely fast at both processing their inboxes and reading e-newsletters. The average time allocated to an e-newsletter after opening it was only 51 seconds, with most participants reading only 19% of a newsletter)

So based on the data above, once your e-newsletter is opened, you have approximately 51 seconds to impress your readers.  The more discerning readers will quickly size it up by scanning the headlines and subheadings. If they do not find anything of relevance or interest, you’ve lost them for that particular issue. They may try the next issue you send out, but if the trend continues, they may un-subscribe from your e-newsletter.  So keep track of subscribers and un-subscribers.

For e-newsletter content to be appreciated, it has to be presented in an appealing manner. The look and the feel should be inviting – easy-to-read fonts, minimal images and reasonable length. Description under the headline titles should be short and succinct. Include a link to the source, for people who want more information.

Long e-newsletters risk losing valuable readership. If your e-newsletter is lengthy, it may be prudent to review the rationale behind it. Whether you split your e-newsletter content into shorter e-newsletters that are sent more frequently, or whether you decide to edit content to only showcase the top 5 -6 news items, depends on the purpose of the e-newsletter and the target audience.

There are some quarters who believe newsfeeds are slowly replacing the e-newsletter. Newsfeeds are subscriptions people can make to websites, blogs and other online sources to inform them when new content is introduced to these sites. The ‘news’ comes in the form of headlines. While this is very useful, newsfeeds are impersonal.

The e-newsletter, on the other hand, has the power to be the voice of your cause.

Till next time…

Some examples:

Resources:

I always enjoy reminiscing about the way things were before the advent of the mobile phone or the Internet or thumb-size music machines… and I usually think to myself, in a corny fashion: Isn’t technology amazing?

Now, if you’ve been collaborating with colleagues (whether in your office or across different time zones) on reports, projects, events and meetings, you’re probably aware of the frustrations involved. One immediately springs to mind: email exchanges that involve logistics, participant lists, activities and, most annoying of all, documents that appear in various draft stages from different senders – it’s enough to confuse anyone.

On that note, I have to say that collaborative writing has evolved in ways that have left me in awe. When you need to work with several people to produce written documents, such as agendas, reports and proposals, emails are the least productive way to go.

Granted, the humble email has done a lot for collaboration between people in different locations, but there are now more effective online tools that can help you with collaborative writing in the research arena. Not only do these tools enhance your writing experience within the group, but they also reduce the ridiculous number of emails that make it hard for you to retrieve the correctly revised versions of documents from your In-box.

While collaborative writing can make us more efficient and effective, several issues need to be addressed: the imbalance in contributing to content, the lack of interest, the subtle hierarchies which hinder real collaboration, and also the difficulty in relinquishing autonomy or control over the written word.

So be warned, we are now moving into a truly ‘democratic’ zone of collaboration. Ready to let go of the control panel? Read on!

Tools for collaborative writing

Wikis: the word originates from Hawaii – ‘wiki wiki’ means quick. Wikis let you create your collaboration environment online very ‘quickly’. What this means is that you can actually create your own wiki site, place your content on it and allow access to any number of people to see, add to or edit it in almost ‘real-time’. A history of revisions is maintained online, so you can check back on earlier versions.

Ideally, a team member can add to or edit an existing draft, with equal measure. The focus is on content and not the person who contributes. So your team will need to comprise people who are willing to contribute to the content subject, who enjoy the stimulus of sharing thought processes collaboratively and who also do not feel too much pressure from having their colleagues edit them. So, wikis may not suit everyone.

It would also be wise to have an editor or person-in-charge to maintain and update the site – this is called wiki gardening, for obvious reasons. Pages will need to be linked, content may need to be removed if not relevant anymore and indexes will need to be created.

When to use wikis
Wikis are worth using when you want to build a body of knowledge online, such as a handbook, a toolkit, raw data sets, even a book chapter, but with collaboration from others. The most obvious example is Wikipedia, a web-based encyclopedia that lets just about anyone with access to the Internet add or edit content. However, there are many uses for wikis. Check out the KS Toolkit page on wikis and see for yourself!

Wikis are also excellent for planning events and documenting meetings. Once you have your team members in mind, you can create a wiki site and allow access to them. Being a collaborative tool, a wiki site lets you and your team prepare agendas, activity lists, proposals and reports collaboratively. Whatever the content, new pages can be created by anyone in your team and linked, ensuring that all documents are found in one site.

How to get started with wikis: there is a wealth of wiki tools, go to wikimatrix.org to find the one for you.

Examples

Google Sites: originally based on wiki technology, Google Sites has shortcuts and improvements that include website management features.

Taking the wiki a step further, Sites lets us choose from different page types, such as a list, a file cabinet, a dashboard, announcements. Google documents, spreadsheets and presentations – as well as videos, maps, calendars and all the goodies you can build with Google Apps and services, all of which can be easily embedded into a Google Site. Collaborators can add comments and attachments. A site map is automatically created. And voilà! You have a ‘website’ for your collaborative writing.

When to use Google Sites
Google Sites is perfect for all non-techies out there who need an online collaborative environment to write, share and collect different types of information in one place, while maintaining a semblance of order.

Examples of public sites on CGXchange 2.0 (Google Apps for the CGIAR)

Google Docs: well, you’re probably wondering what took me so long to get to this, and chances are that you may already have tried this tool out.

In case you haven’t, Google Docs lets you and your team collaborate using text documents, spreadsheets and presentations online. While it is similar to wikis and Google Sites, Google Docs is used for collaboration on one specific piece of content at a time. This content can then be exported and used in blogs, reports, proposals, etc.

When to use Google Docs
Google Docs is best used when you have one document requiring input from others. You simply prepare the document and invite collaborators (anyone with a Google account). Any revisions made will be kept online, so nothing gets lost. In addition, spreadsheet documents allow real-time discussion between collaborators, thanks to a built-in chat room.

Don’t expect the formatting power of Word or PowerPoint, or the computing power of Excel. The point is … this is not the point! The formatting is so basic that Google Docs just lets you focus on what you want to write, and helps you collect and refine the collaborators’ contributions. Then, when everything has been finalized, you can export the content or copy/paste it into the final destination format.

Examples
Docs are usually not public (with exceptions). Here, on the ICT-KM Program blog, the Social Media Tools Series posts are developed in Google Docs: Meena writes, Antonella contributes, and Mary edits. When the content is final (and it is in HTML from the start, which helps a lot), it is pasted and given final formatting in WordPress. Another great example is Silvia Renn’s post on Using Google Docs for Proposal Writing.

How to get started with Google Sites and Docs: all you need is an account with Google (i.e. sign up for Gmail): these tools are available to Google account holders.  CGIAR Staff can get started  by requesting an account at CGXchange 2.0, where they will find a fully managed set of collaboration tools included in Google Apps.

etherpadEtherpad: Taking the term ‘real-time’ literally, this is probably the next step in collaborative writing. It’s a kind of wiki but easier to use and can accommodate up to 8 participants typing at the same time. While changes are updated every 15 seconds on Google Docs, Etherpad updates a document every half second, thus providing a dizzying combo of wiki and chat (see what Etherpad looks like). Isn’t technology amazing?

Updated: The next generation in collaborative writing is close at hand. As early as end of 2009, we may be able to collaborate in absolute ‘real-time’ as Google Wave promises today with ‘live’ transmission collaboration. 

Examples
Check the Use Cases on the Etherpad site. One of the sessions in the Real Time Virtual Collaboration (RTVC) experiment, held last May 9, was run on Etherpad: check the RTVC mindmap also for other examples of real-time collaboration tools.

So there you have it! Some tools to help you get started with collaborative writing. In a nutshell, these tools can benefit you by:

  • bridging geographical distances, allowing people across continents to collaborate with regard to event/project development, information gathering and knowledge management;
  • uncluttering your email box along with the email boxes of your collaborators. While some may be content to use email for their communications, many people are looking for ways to reduce their email load. Whether working on project proposals or creating a knowledge base, these tools eliminate countless email transfers and, along with them, bits of information scattered in several different messages. These tools also house content at one location online, with researchers being able to access and collaborate on a living document.

Nonetheless, the process of writing within a team is challenging on its own, and the tools only provide a conducive environment. Getting past the hierarchies and the defensiveness requires tactful handling.

It would be a good idea to establish rules for collaborative writing, nothing set in stone, just simple guidelines on what is expected of the team, the purpose of the collaboration, and respectful editing practices that help the team to negotiate during discussions between collaborators when changes are needed.

Engaging collaborators at the very beginning, clarifying the objectives of the collaboration, suggesting a set of rules and encouraging them to add to it, may foster a sense of ownership and accountability. After all, technology can only go so far!

Till next time…

P.S. My thanks to Antonella Pastore, whose collaborative input made this blog post possible.

When I was in university, I had an ingenious way of bookmarking important facts/points from articles: 3×5 inch white, lined cards! I would use one side to write out a key point and the reverse side for a citation of the relevant book or journal article. What can I say… it was the 90’s! My 300-odd cards were so valuable to me that whenever anyone wanted to borrow one, I’d watch them like a hawk – till I got it back. Not that I’m averse to sharing, but the time and energy spent bookmarking key points, and the fact that I was relying heavily on them to complete my literature review, made this resource too valuable to lose.

Fast forward to the 21st century, and enter social bookmarking. Filling a niche need for Internet users who navigate their way through websites, social bookmarking is like a little storm in a big teacup – a storm that it is growing bigger everyday.

Some of us may already be saving links to useful websites we visit by ‘adding’ them to our ‘Favorites’ or Bookmarks in our preferred browser. While this means these websites are pegged or bookmarked, the time it takes to retrieve these ‘favorite’ links and the fact that you will need to use your own computer to access the websites, limits this organization tool.

Social bookmarking takes you, the user, to a new level of organizing your precious research, whether it’s a useful restaurant review or a comparison of pathogenic plant viruses. Social bookmarking services such as del.icio.us let you save and store your favorite online resources in a single location that is accessible from any computer with an Internet connection. All you need to do to organize your web links is to assign keywords (tags) that will help you recall the link when you need it. Bookmarks on del.icio.us can be shared publicly, for others to see and add to their resource lists, and vice versa. What a great way to filter through the information overload on the Internet!

How can you within the CGIAR benefit from social bookmarking?

Well, first, online resources can be shared across your Center between scientists and their peers. All that’s needed is a bit of thinking when tagging favorite website links with specific keywords.

As one participant of the Online Social Media workshop put it, “I can see real value in using social bookmarking to create ‘validated’ libraries of information sources on the Web. Choose a topic, set a ‘Network tag’, sign up a bunch of people interested in the topic and away you go. You could post the link to these ‘libraries’ on your own or your organization’s website.”

When you start using network tags, that’s where you really see the power of social bookmarking. Here are some simple instructions provided by Nancy White, online communication expert and lead facilitator at the Online Social Media workshop.

1. Choose a tag. This is a key practice!

2. Recruit Taggers. Here is my rule of thumb. In a group of 20 people, having 2 taggers will make a difference. It doesn’t have to be everyone. Some people are better scanners/taggers than others. I find people who are fast readers and global thinkers make great taggers. First I try and find out if anyone is already using del.icio.us and tagging. Then I ask them to consider tagging for the group as well. I always encourage people to install the little tag bookmarklet on their browser.
I REALLY love it when people don’t just tag, but they add a short annotation of why they think the link is valuable and add other tags beyond the shared tag that help further define the tag.

  • A tag should be somehow obviously related to the topic. People need to be able to remember it.
  • If it is related to an event, add a year at the end. So if we wanted to identify the CGSocialmedia resources to this year, we could make the tag CGSocialmedia09
  • If you need it to be unique to your group, you will have to work harder to make the tag unique. The tag socialmedia is used by many people so it is too generic.
  • Some caveats: Tags that are too long, have slightly weird spelling or too obtuse tend to have challenges. People forget them, mispell (and thus mistag) them. So bottom line, keep it as simple as you can while still being unique.
     
  • 3. Make the tag feed visible to users. So this may mean you are recruiting users, or simply making the fruits of the tagging visible to an existing group. You can pull the RSS feed (Meena: coming soon, I promise!) and embed it in a blog or webportal page or any site that allows simple scripts. You can find the RSS feed for any tag at the lower left of that tag page on del.icio.us.

    Social bookmarking and scholarly literature

    Maybe you don’t use 3×5 inch cards, maybe you’ve been trying various free or licensed software to keep track of your references on your personal computer. How about a web-based application that allows you to do exactly what del.icio.us allows, for your scientific literature, with no more than a mouse-click?

    There are too many web-based/social bibliography management tools out there that try to meet the needs of the scientist, created by various sources from esteemed journal publishers to PhD students. I’m going to highlight just three here, namely Connotea, Aigaion and CiteULike. Not for any other reason except that Petr Kosina of CIMMYT sent out a little question on Yammer (see post on Microblogging) asking which of these three online reference management tools would be suitable for geographically distributed research institutions – which would apply to the CGIAR.

    A quick scan of Connotea, Aigaion and CiteULike reveals:

    • All three software are free: CiteULike and Connotea are hosted services, while Aigaion is a web application that needs to be installed on a server
    • You can save and organize your links to references found online
    • Your bibliography/list of references can be easily shared among colleagues/peers
    • Use any computer to access your list of references anywhere, anytime
    • CiteUlike allows you to store your pdf files for easy access from any computer
    • Aigaion enables you to export references to other formats, like bibtext

    (Updated: Here’s another bibliography management tool, Mendeley, which indexes pdfs and manages bibliography in Word – courtesy of William Gunn)

    As you can see, your choice of online reference management software will depend on your needs. Shop around and check out some of the links below that make more detailed comparisons.

    If I can sum up the utility of social bookmarking sites, I’d say it’s the wealth of useful links you can get from having access to your colleague’s list and vice versa. Cutting out unnecessary trawling, it is time-saving and leads to the discovery of new, subject-relevant articles. Also having all your useful website links online just makes it easier to shed a few pounds off your travel gear. It’s just one more way to lose your notebook when you travel!

    Till next time….

    Examples:

    Resources:

    CGMap, a System-wide application that enables users to navigate easily through information on research and research-related activities that the CGIAR Centers and Challenge Programs publish in their Medium Term Plans (MTPs) every year, recently teamed up with the CGIAR’s Regional Plan for Collective Action.  Their goal?  To put active research projects in East and Southern Africa firmly on the map.

    Read on for a rare glimpse into the workings of the CGMap application. Although this article is a little technical, we’ve tried to keep it as simple as possible, in the hope that it will guide you towards a better understanding of what goes on in CGMap’s navigation room. (more…)

    My colleagues Meena and Antonella started a great blog series on Social media tools that complement the KS Toolkit and will serve as input for the upcoming social media workshop. Antonella wondered at the beginning of this week how we know if social media is working, and mentioned social media listening as an important practice.  Here is a little bit more about it:

    Good conversations require us to listen actively

    Les Causeuses de Camille Claudel

    Les Causeuses de Camille Claudel

    “Social Media is not about technology. It is about conversations enabled by technology.” I used this quote, which can be found in many presentations, in a recent social media presentation I gave at CIAT.

    So if Social Media is about conversations, we need to have at least two actors alternatively talking and listening. This is a critical point that is often questioned by social media sceptics. Just the other day, I was copied in on an email from an IT manager of a CGIAR Center who was wondering about the real level of interactivity of many blogs. Indeed, Nancy White states that only 10% of the social media content is truly interactive. The other 90% is dedicated to dissemination without any visible reaction through online comments.

    Listening as a way to market our research

    We can do better. Social Media Listening is a great opportunity for us to engage with stakeholders and possible users of research products, people we probably wouldn’t meet anywhere other than online. While we think about possible ways and alternatives to get our messages out more effectively, through different channels, and in different formats, we also need to keep an eye on what other organizations and people are writing about those issues that are related to our research. Reading, following and commenting on other people’s work and thoughts is essential if we are to engage with stakeholders of all kinds, and should be part of our Social Media strategies. If we want to make our media interactive, we also need to take the time to interact with others online. And all social media tools allow us to interact with authors through comments (i.e. blogs, photo and video sharing sites, wiki discussion pages etc).

    In addition, social media listening is an excellent way of talking about our research processes, products and achievements.

    What we can expect from practicing Social Media Listening

    Social Media Listening is a new way of raising the profile of our organizations, projects and even ourselves as we gain visibility by adding value to online conversations related to topics that we care about. It should also help us find new partners, networks, research ideas and, perhaps, even new donors. By participating in online conversations, we leave footprints in the Internet sphere that raise the probability of us being found and contacted. Finally, we can hope that this practice leverages our impact paths by accelerating the effective dissemination of our work.

    How to practice Social Media Listening

    Comment field on a blog

    Comment field on a blog

    Start by following information on the Internet that is related to your work. As Chris Brogan states “Google is your front page whatever happens”, but there are other ways to find opportunities for valued added conversations:

    • Technorati is a good site to start searching for related blogs.
    • Go to Twitter and search for tweets that might be of interest. You will be surprised how many interesting links you will discover.
    • Subscribe to the RSS feeds of the sites you find interesting.
    • Join listservs and communities that tackle your or related issues.
    • Ask your colleagues and peers about their favourite professional social networking sites for you to consider.
    • Start contributing with comments, questions, answers and links to your own sites.
    • Work hard on composing and refining keywords for your own sites and searches. Keywords allow you to find the hidden treasures.

    Who should practice Social Media Listening?

    While all of us, researchers and research supporters alike, can gain from keeping up to speed with the latest innovations and developments in our respective areas of expertise and interest, social media listening should be practiced by all communications professionals, especially those working in the field of public relations.

    Resources:
    Beth Kanter and Chris Brogan are two geeks covering this area. Have a look at these:

    Practice Social Media Listening and start a conversation now:

    • What are your first reactions to the practice of social media listening?
    • What would it take to make this a permanent and strategic activity?

    It would be hard to use the Internet and not come across a slew of social networking sites. Facebook, MySpace…these are just two of the popular sites that regular Internet aficionados use to keep in touch with family and friends and/or meet new people.

    Social networking sites allow users to create their own personal virtual space that includes applications like photo-sharing, instant messaging, Twitter and blogs. Users can connect to friends and family, but more importantly, their friends and family are connected to others, resulting in potential new networks. And therein lies the argument in favor of using these sites to promote our work in the CGIAR.

    Of course, there has been extensive critique of social networking sites, with people calling them ‘useless time wasters that drag users in’, ‘ isolating rather than connecting’, ‘something for the kids’… Add to that the stigma that comes with social networking sites, thanks to cyber stalkers and identity theft. Whatever the reason for getting onto these sites or getting off them completely, there will always be people who either love or hate them. For those sitting on the fence – why not give them a try before you dismiss them? You just might be pleasantly surprised.

    Why you should consider social networking sites for your work

    Well, how does having access to a huge online audience sound to you?

    Facebook alone boasts 175 million active users worldwide. LinkedIn, a networking site for professionals, hosts more than 39 million members. This no-nonsense site lets you form links for career growth, and creates a unique environment where talent and expertise can be sourced by people you trust in your network.

    Five years since the introduction of  Facebook in colleges, with many Facebook users jealously guarding their Facebook accounts as private social networks, keeping out colleagues and acquaintances, there has been an interesting development. Even in their private virtual spaces, some people are now looking for ways to engage and make a difference.

    How you can use social networking sites to your advantage

    • Create awareness. Raise visibility and build a presence for your Center. There are already more than 100,000 non-profits, universities and other organizations using Facebook to connect with people. Recognizing the need, Facebook revamped its “Facebook Pages”, now known as “Public Profiles”, in March 2009. Check out the step-by-step guide to Public Profiles.
    • Engage people. Promote issues that resonate with people, such as food security, climate change, potable water for all, etc. A recent example of the strategic use of Facebook was the promotion of Earth Hour 2009, which saw almost one million people signing up on the Earth Hour site via Facebook. People were requested to switch off their lights for one hour on March 28 to promote an awareness of climate change and send a strong message to world leaders ahead of the Copenhagen Climate Change Conference in December 2009. The result: millions of people voted “Earth” by posting photos, videos, blogs and using Twitter.
    • Form alliances. As Michael Hailu of ICRAF stated during the online Social Media workshop last March, “use these tools to link up with influential people and institutions”. He cited a blog post by the UK Minister of Environment, Food and Rural Affairs, Hillary Benn, who posted an entry about his visit to ICRAF.
    • Find expertise or talent. Sites like LinkedIn , which contain a network of trusted, professional contacts, may lead to potential partners, service providers and other experts.
    • Virtual Marketing. Use the extended networks in Facebook or your Facebook Page to publicize and promote specific activities such as blog posts, video clips or any new content. As noted online communications expert Nancy White states “we pay attention to things that are recommended to us by people in our network”.
    • Spread the word about your work, publications, website. Post short comments and links to news, updates and new content you release to let interested people pick them up and, if they are interested, redistribute them.

    Tips for getting the best out of social networking sites

    • While there are quite a few sites that can be used to promote or publicize your activity, event or Center, it is wise to exercise restraint. How much time do you really have to dedicate towards updating and maintaining your Facebook page? You would ideally need to update it regularly (at least weekly). Do you have the resources to work on several social networking sites? These are things to consider before jumping in.
    • Make sure your profile page is complete before you present it to the online world. Incomplete information does not encourage return visits, mainly when it is about your face and credibility.
    • Content needs to be interesting, fresh, enticing … use your imagination. Remember, you’re going to be competing with singing dogs and flying babies! But seriously, there are many people online who crave knowledge and learning. Enlighten them! ICARDA’s Moyomola Bolarin had a great suggestion for YouTube videos being posted on social networking sites. It involved “combining a delicious chickpea recipe with information on how ICARDA work on its (chickpea) improvement”.
    • Keep track of whom you invite to your page; start with influential contacts who already have established networks. It is better to have a meaningful network of people who genuinely support and will likely promote your cause.

    Still unsure? Well, why not start with a small event that may be happening at your Center – promote it on Facebook or any other social networking site, and monitor the impact.

    As for me, once this blog post is published, I’m going to include the link in my email list, Yammer and Facebook!

    Till next week…

    Pssst! BTW if you’d like to explore the area of social media more extensively, check out ICT-KM’s social media workshop starting May 25th.

    Facebook examples


    Resources

    If you are responsible for communications in your organization, you will know the value of having a clear strategy and a way of evaluating it. This post will discuss some social media tools and give you ideas on how to include social media appropriately in your communications plan and measure its effectiveness.

    Setting your goal

    A good social media strategy should take into consideration goals, target audiences AND technological implications. For example, while it is true to say that most of the CGIAR’s constituents are not even online, many of its strategic audiences, such as donors, researchers and policy makers, will be. The Social Media Strategic Planning Worksheet from We Are Media will help you plan your social media strategy.

    Here are some questions you might want to answer as you start to include a social media component in your communications strategy:

    • What communications objective do you want to try to support with social media?
    • What are the benefits, both tangible and intangible, that a social media strategy might offer?
    • What value does your social media strategy provide to your organization and/or stakeholders?
    • What type of quantitative and qualitative information do you need to track to measure your success or learn how to improve your social media strategy?

    In the Blogging for impact post, you will find a number of reasons for establishing a blog. Some of the key objectives that this social media tool can help your organization achieve include: increased visibility, enhanced reputation, knowledge sharing and audience participation. These objectives don’t just apply to blogging; they can also be extended to many other social media activities such as microblogging.

    Introducing a social media component into your communications strategy requires an understanding of your chosen tools and how the network dynamics work. If you are interested in learning more about strategic social media planning and have a project that you want to introduce to the Social Web, you may want to sign up for the ICT-KM Program’s Online Social Media Workshop to be held from May 25 to June 12, 2009.

    Measure as you go

    It is fairly simple to experiment with social media and throw out an experiment that is not working for you. Think small, low risk, frequent experiments, rather than trying to build “the perfect system” and over-investing in any one tool until you can see its value to your organization.

    For example, you can create a blog as an alternative to a traditional email newsletter. By creating a central online archive for your news items, you can:

    • track traffic to individual posts – find out how many times a blog post has been viewed by using your blog software or a tool like Google Analytics).
    • read any comments you might get when you post entries that specifically ask for feedback. People are more likely to respond to open-ended questions.
    • monitor incoming links to your newsletter address and individual posts. You can monitor traffic sources (i.e. referrers in your traffic analysis reports) and keep an eye on the sites that link to your blog, simply by leveraging the search engine indexes. For example, you can set up a Google Alert to check who has linked to a specific URL or to your site, as their pages are registered with the Google index. You can also use Yahoo Site Explorer to monitor incoming links.
    • analyze those blog posts that are more popular and, accordingly, adjust your posting style, choice of topics, areas you want to focus on, etc.

    The above approach relies on quantitative metrics. For a great list of other metrics, please see Rachel Happe’s blog post on Social Media Metrics.

    Social listening

    In the early phases of using social media, you will typically try things out and begin “listening” for the response as indicated by page views, links, responses and actions of your target audience.

    Check out Beth Kanter’s blog post about evaluating first projects, where she links to Geoff Livingston’s post called “Getting Social Media Approved By Your Boss,”  in which he talks about organizational culture change and resistance, but with the emphasis on the importance of a proof of concept project. Here’s an excerpt:

    First off, we recommend using a pilot project to get through the door. Reticence is often conquered by a win, and the best way to provide a win is via a pilot project. Tips to ensuring you choose the right pilot project:
    • Begin with some form of listening or monitoring. You must be in tune with your social web community if you want this to work. Hopefully you are doing this before you begin, but just in case…
    • Simple and relatively low cost is good. When there is fear involved, an easy, relatively affordable project is an easy thing to sign off on.
    • Short timeframes help, too. You want to make this a quick test.
    • Make sure you have a measurable goal. Look at your strategy, it will tell you exactly what to measure. You must be able to attain ROI. That is why attaining something worthwhile is essential, whether it’s micro-donations, market intelligence, feedback on a new product, click-throughs to a store, registrants for a value added webinar, or some other measurable result. You must be able to declare victory.

    Social media has been around for a while (social bookmarking was already all the rage back in 2005 when Yahoo acquired Del.icio.us). However, it’s the growth in the adoption and use of social networks that has started to generate increasing traffic to the websites that get bookmarked, shared, commented on, and spread in whatever way through the networks. This is driving the demand for data related to social media: how many people are following us? what topics do they find interesting? who else is in their networks?

    The first thing to do, as stated in the excerpt above, is to identify the goal you want to measure and choose the analysis tools that best cater for the job. For example, you can create buzz around an event so you engage participants before, during and after the event, the success of which can be measured in terms of the number of times your event information is viewed. You can also check the spread of an individual message across networks.

    A great starting guide for measuring traffic generated by social media can be found at HOW TO: Track Social Media Analytics. Another article about reputation monitoring focuses on the tools you might want to set up to find out what is being said about your organisation, project or initiative so that you can participate in the conversation.

    Capturing intangibles

    Of course, using quantitative metrics is not the only way of evaluating your social media ROI. Successful communications often involves intangibles, like, say, a donor reading a blog post that tells the story of a project and, as a result, begins to engage more deeply to support the work involved. Or it could be about people who start following your Twitter messages and gain a deeper appreciation for, say, food and hunger in the world and start making small changes in their own lives. These things require a deeper listening – such as finding stories, carrying out interviews with people from your target audience, etc. For more on this, here is another blog post from Beth Kanter on intangibles as part of ROI.

    As you get a sense of how social media is helping you achieve your communications strategy, you can begin to incorporate social media evaluation into your overall communications evaluation work:

    • keep anything that is working
    • adjust those aspects that might be working
    • stop doing anything that isn’t working

    Note: Sometimes, it takes both experimentation and time to find out if something is working. So don’t give up too quickly.

    Additional Resources

    About this post. Originally developed by the Social Media Workshop facilitators, expanded by Antonella Pastore, edited by Mary Schneider.

    In the online publishing world, blogs seem to have taken off like wildfire. While the blog may have humble beginnings as a personal journal, it has transformed into a powerful tool for communicating online.  

    Not too long ago, research ideas were written in closely guarded notebooks, discussed in hushed tones over coffee and within tight circles. Research collaborators across continents shared ideas via ‘snail’ mail, which may have improved penmanship but probably did not do much for research itself.

    The  advent of the Internet and email allowed researchers and academics to learn, share and collaborate, all at a fraction of the time such activities used to take. Beyond the obvious time-saving, researchers gained from a wider network of peers.

    Imagine a research scientist working on maize crops or rice varieties in isolated fields in far-flung locations being able to connect with other researchers, academics and even farmers in other parts of the world – people, known or unknown to the scientist as yet. 

    While an email exchange connects two or more known individuals, blogging takes communications to a higher level, allowing the researcher to state an idea or question or problem out to a larger landscape of researchers and networks.

    Within the CGIAR, researchers are already beginning to see the benefits of blogging. But first, for the uninitiated, what are blogs

     

    Blogs consist of a series of regular entries displayed in reverse chronological order. They allow multiple authorship, the integration of several media in one site (photos, video, RSS feeds), and interaction with readers through comments and replies. 

     

    With thousands of new blogs launched daily, the so-called blogosphere covers an infinite range of subject matters written by professionals and amateurs alike. There are several blogging software with popular ones being Blogger, Typepad and WordPress

     

    Why should an international research organization care about blogging?

     
    Blogs are often associated with amateurs and popular culture. Many examples tell a different story, be it social activism (e.g. Global Voices) or raising awareness on global issues (e.g. blogs.worldbank.org).
     
    Based on what we see happen on the web, is there a case for blogging in agricultural research?  Let’s consider this:
    • Share and learn as you go. Enrich your ideas and validate your work before finalisation. Intranet blogs are a great avenue for informal knowledge sharing. Knowledge can be shared within a secure environment. Security options can be built-in so that different users have different access rights.
    • Reach out to interested people outside your regular circles. Regular blog posts help to increase readership, as a complement to your newsletter and website.
    • Build your network beyond the usual suspects. Comments allow for greater interaction between authors and readers which over time creates a sense of community.
    • Spread the word about your work. Blogging is direct and current, and can be used to announce newsworthy items much earlier than the time it takes for it to be published in a newsletter or press release. For example, you can share news of your article’s acceptance in a reputed journal, or an award/grant that your work has received. The potential is limitless. Information is shared instantly, and discussion threads can generate tangible knowledge. 
    • Get your name out there even without publications or while preparing a publication (which takes you back to the first point on sharing and learning).

    A blog can help you ensure more interaction and increased visibility around your work. And this does start to sound like impact. 

     

    How can a blog work to your advantage? 

    • A primary source for news.
      Blogs are ideal for sharing breaking news with a wide audience online; instant reporting on events and conferences. Event updates that get out to people are current and provide personal perspective.
    • Let the human voice be heard.
      Interviews, reviews and commentaries are written by real people, based on first-hand experience. A well-written blog post connects with readers on a personal level, it is the blogger’s personal voice that readers ‘hear’.
    • Project and personal information management.
      Blogs can double as your daily digest of activities and news. Yes, the versatility of blogs can no longer be denied – imagine a one-stop store for your photos, videos, documents and web links; your blog posts with valuable comments/ discussions. And imagine this, every entry has a permanent link and can be searched easily. 
    • Conversations.
      Blogs can be used as the sounding board to debate and voice opinions. Blogs are an avenue for people to step away from conventional communication modes that tend to conform to organizational red tape. Blogs give you a sense of how people think and what is of value to them. Comments to controversial blog posts can be used to gauge reactions and opinions in a less intimidating setting.
    • Knowledge sharing
      Blogging style dictates that authors provide abundant links to additional resources and information. This information is selected, distilled and organized to help elucidate and improve a reader’s understanding of a specific topic. When a reader comments with her own experiences, her own stories, what we have is a charming example of, dare I say…knowledge sharing.
    • Website management.
      Blogging software are content management systems to all effects. You can build a fully-fledged website on this technology. A regular, constant flow of information and exchange would, in this case, be the core of your institutional presence on the web, while still allowing you to manage information that remains stable over time.
    • More traffic = more visibility.
      Search engines crawl (i.e. discover and include results from) sites that are updated frequently and regularly. So in effect, every time you post to your blog, search engines will visit it, boosting your website’s search engine ranking, which is a good thing!
    Blogs have the power to help you foster relationships with colleagues, partners, stakeholders, donors, and the community you belong to. And relationships are the much-needed ingredient for effective impact, but only to the extent that they are managed effectively as much as in real life.
     
    Which brings us to a discussion thread at the online Social Media Workshop held last month. Simone Staiger-Rivas, ICT-KM, set out to list key elements for effective management of blogs. Here’s her list:
    • Blogs should be updated regularly
    • The tone should not be too formal
    • Ownership: give blogs a personal voice with perspective
    • Link to what other people say or do
    • Answer each comment

    I’m not sure if I agree with the last point completely, I’d say answer only if a response is needed for clarification. Your comments on this are welcome.

     

    How do we tackle ‘institutional’ blogs?

     

    Are you ready to blog?

    Are you ready to blog?

    If it is all about the human voice and relationships (as well as good, fresh and relevant content), how do we introduce blogging into websites that tend to have a formal, uptight feel? 

     

    Readers can immediately sense the distance and lack of personal commitment that come from ‘ghost writers’ and politically-correct writers/ bloggers who use blogs as a channel to give out information that can already be found in websites and newsletters. Interaction not required! 

     

    Then, why use blogs?  Blogs have great potential not only to inform but also to challenge perceptions. They can be used to draw out different points of view, commentaries, personal experiences and even, support for your blog post. The blog as a tool empowers people and helps create change. 

     

    Nancy White, noted online communication expert and facilitator at the online workshop, stated in the context of institutional blogs:

    If leadership wants transparency, in social media, they are going to have to take some personal risks because….people pick up on the ghost writing, the lack of an authentic voice.

     

    She questions if they are realistically willing to blog, to be vulnerable and yet confident in their position and voice. 

     

    Personally, I started my first blog post in 2005. It was a harrowing experience filled with fear – that my words would represent my stand on a topic or on life itself, that all and sundry would read it and hold me accountable. In short, I was not ready to share my thoughts so I quit with just that one post sitting anonymously in the blogosphere. Until early this year, that is, when I realised that blogging was a great way to share new perspectives and gather feedback. I could post a blog about a particular topic and share it with a wide group of friends and colleagues – mass outreach in a fraction of the time it would normally take if I were to talk to different groups separately. 

     
    So, assuming you’ve gotten past the hurdle of not wanting to blog, and you’re now ready and willing, I have paraphrased some of Nancy’s thoughts on creating a zone of blogging comfort for new ‘institutional’ bloggers:
    • Blogs allow several means for communicating your ideas. People who aren’t comfortable with writing may find it easier to record a podcast or a video and post that in their blog with a short summary.
    • When leaders in an organization are asked to blog, a good way to get the juices flowing would be to ask them to ‘tell a story’. It sets a more conversational tone to the blog, cutting out the formal-speak, making it more appealing.
    • Encourage frequent, short updates that aim to keep in touch. This ties in with Simone’s list for effective management of blogs.  
    Who’s blogging on agricultural research and development  

    And -  of  course – the ICT-KM blog

    The list grows daily (if you know of any other interesting blogs, tell us here in the comments). So, check them out. I’m going to subscribe to them via RSS feeds… but that’s another blog post! 

     
    Till next time…

     

    Resources

    This article was first published in the International Livestock Research Institute’s (ILRI, www.ilri.org ) internal intranet site. ILRI hosts the Bioscience facility for East and Central Africa (BecA) and is ramping up its work in the area of biotechnology. However, East Africa will be the last region in the world to be connected to the internet by optic fibre cable. Slow, expensive, often contested satellite bandwidth is a big constraint to carrying out this work. These are some thoughts from our partner Erik Bongcam Rudloff and from Etienne de Villiers and Ian Moore of ILRI.

    ———————————————

    Is our bandwidth sufficient to do networked science? and if it’s not, what are the implications and potential solutions? Ian, Etienne and Erik puzzle it out!

    Ian, Etienne and Erik

    Ian, Etienne and Erik

    Today’s scientific work is becoming more networked!

    Erik Bongcam-Rudloff, associate professor of bioinformatics at the Swedish University of Agricultural Sciences (SLU), talks about networked science and the need for high bandwidth.

    Erik Bongcam-Rudloff

    Erik Bongcam-Rudloff

    Erik, who has been a regular visitor to ILRI Nairobi since 2006, says: ‘Scientific work is becoming more and more networked and technology development is going VERY fast.

     

    ‘We are in a golden era of development. We need to look at bandwidth and the channels (ports) we have open for communications and what scientists need to ‘do’ science today and tomorrow.

     

    ‘Email is just a primitive communication tool from the past!

     

    Erik argues: ‘Good internet connectivity is more imperative than ever before.

     ‘You’ll soon have a new 454 machine at the BecA-ILRI hub. [For non-scientists a ‘454’ is a ‘second generation’ high throughput sequencing machine – apparently the ‘new paradigm in sequencing’!].

    About Erik

    About Erik

    ‘These machines will change the way people design experiments and allow us to ask research questions that weren’t possible before. These machines can produce lots of data… but without knowledge the data is worthless! It’s all about how you connect data to knowledge and no single institute or university or lab is capable of coping with this alone. New science demands that many people – many thousands of people – connect and share in real time!

    ‘So there’s a huge need for a very fast internet connection to distribute, communicate and do analysis of scientific data. All future research will be done collectively. Living in silos, unconnected to the rest of the world, is out!

    Fibre optic connection coming soon! 

    Ian Moore

    Ian Moore

    Ian Moore (ILRI-ICRAF ICT Manager) says: ‘Reliability, bandwidth capacity and speed are the three most important factors that we take into account when implementing an internet connection. A research institute the size of ILRI should have an absolute minimum capacity of 10Mbps of uncontested bandwidth on each campus, preferably through a fibre optic connection to the internet.

    ‘This capacity is still small when compared to universities like SLU where Erik works or even compared to our sister centre IRRI in the Philippines.

    ‘In Ethiopia the optic fibre internet connection is fast but very unreliable so we’re going to install a satellite connection to improve the reliability, but unfortunately that won’t help the speed!

    In Kenya and many other parts of eastern and southern Africa we’re still waiting for fibre optic internet connections, so until then we have to access the internet through slower, expensive satellites. For an asymmetrical satellite connection of 4Mbps incoming and 1Mbps outgoing in Nairobi ILRI spends an extortionate USD 180,000 per year. In Europe you can have shared 10Mbps in your house for USD20 per month!

    The growth of the mobile phone industry and the loss of several satellites means that available capacity in the region is limited… costs are high and our upgrade options are limited. The limited bandwidth means that the link becomes congested at peak times and this is the main reason for slow speeds.

    ‘But the good news is that fibre optic internet connections from TEAMS, a Kenyan Government project, and SEACOM will land in Mombasa by March and be commissioned in June [That’s THIS year: 2009!]. The cost of bandwidth is estimated to drop to around USD800 per Mbps per month. If ILRI continues its policy of increasing bandwidth rather than making savings when prices fall then we’ll be able to implement the minimum 10Mbps internet connection that we need. Fibre optic connections are 5 times faster than a good satellite connection, so speeds will improve too.

    So what can we do in the meantime?

    Ian says: ‘First we needed to make sure that we were using our bandwidth productively. We’ve been monitoring to ensure capacity is not being taken up by viruses, other unexpected traffic, that staff are not using the internet for personal entertainment or gain and that we’re caching regularly accessed content. But at the same time we don’t want to frustrate scientists by blocking access to sites they need to do their work!

    ‘We’re now confident that the large majority of bandwidth is being used solely for work-related purposes. We’ve also ordered a bandwidth manager device which will be installed within the next month. This will give us more flexibility to assign priority use of the bandwidth to specific groups of users or to certain types of internet traffic. The young scientists who struggled at the bioinformatics webinar last week will, in future, receive the bandwidth they require, but this will be at the expense of others. These measures offer only limited respite and soon we’ll have to upgrade our bandwidth capacity.

    ‘I totally sympathise with the scientists, especially the bioinformatics team who need to regularly update their huge datasets. If we were located in a region with fast internet 2 connectivity for research and education establishments, like GEANT in Europe or APAN in Asia, then Etienne (de Villiers) and his team would be able to download a dataset within a matter of hours. At the moment, it’s quicker for them to receive datasets on removable media via DHL, rather than attempting to download them through our internet connection.

    To cater for the new generation of scientists, make use of the new communication and collaboration tools, not to mention the resources required to carry out research on the internet, we DO need more bandwidth. So ILRI scientists and management have to weigh up if the savings and improved productivity that can be gained from a non-contested internet connection is worth the increased investment in bandwidth and whether this investment should be made immediately or whether ILRI can afford to wait for the faster fibre optic cables to be commissioned.

    ‘The existing internet connection is funded almost entirely from unrestricted core funds recovered through the ICT service charge. But this is not sustainable and in the future more funds need to be built into restricted grants especially by those who need the additional capacity. So we need to do an assessment with scientists and figure out the best way to go.

    Is it possible to ‘stay in the game’ if we don’t have high bandwidth?

    Erik believes that productivity improvements and other costs savings can be made by upgrading now: ‘Huge amounts of money can be saved by increasing bandwidth. I’m chairman and board member of two international bioinformatics groups. We meet once a year face to face, but hold monthly meetings over the internet using a webcam, microphone, freely available video conferencing tools and a good internet connection. This saves us at least Euros 100,000 a year in travel costs AND reduces our carbon footprint! We talk to people in China, Brazil, South Africa and all over the world. We can have rapid questions and answers and this saves us weeks, if not months, of time! We also give teaching courses through this system.

    I believe the future of science is in building gigantic wiki-like systems where whole communities collectively write datasets and these datasets will, of course, be open source!

    ‘We already have two examples – Wikigenes and BioGPS. It’s amazing how much data is there already. Yes, it’s primitive at the moment but so was Wikipedia when it started and just look at it now! There are few scientific articles today that don’t cite [our friend] Wikipedia as a source! [Tip for scientists: Check out Wikipedia’s page on your research topic and make sure your research is cited! And if there isn’t a page – just create one!]

    Erik concludes: ‘So is it possible to do research with the latest technologies if you don’t have high bandwidth? No, it is not possible any more! No research can work by itself. Today’s science is network-based using a plethora of internet-based tools.

    Scientists need to be prepared for collective working. And a lack of bandwidth will hinder real progress. If you don’t practice and use the tools, then you will be left behind! This new way of working is here now and it’s already ongoing.’

    So do you agree with Erik’s views on where science is going? What are your experiences? Can you provide examples of this new networked science and how it’s working in your area? Please post your comments below.

    —————————————————–

    Article by: Margaret Macdonald-Levy with thanks to Erik Bongcam-Rudloff, Ian Moore and Etienne de Villiers.

    This article was first published in the International Livestock Research Institute’s (ILRI, www.ilri.org ) internal intranet site. East Africa will be the last region in the world to be connected to the internet by optic fibre cable. This article helped to explain to our staff why internet connectivity has been so expensive and slow from East Africa and to convey the excitement we all feel that finally decent connectivity is coming to the region. Since the article was first published Ethiopia has commissioned the optic fibre link via Djibouti.

    ——————————————

    Africa has always felt disconnected, or at most connected by a thin thread, to the digital world. In the past, many projects attempting to connect African countries by fibre optic cable have floundered at an early stage.

    The IDRC map “The Internet: Out of Africa” below shows the status of internet connectivity per capita in 2002.

    The Internet: Out of Africa

    The Internet: Out of Africa

    The larger the circle over a country the more bandwidth per person was available from within the country, mostly from satellite connections. 

    Only four fibre optic submarine cables landed on African soil and SAT3, the main West African cable, was not used to full capacity for many years due to poor infrastructure within the countries and poor management and marketing by incumbent telecommunication monopolies.

    Since then, the availability of satellite connectivity has grown enormously but little has changed in terms of the fibre optic cables that connect Africa to the rest of the world.

    The good news!

    But all that is about to change! The map below “Sub-saharan Africa Undersea Cables (2011)” from our friend Steve Song’s blog site shows the eight undersea cable projects that are already underway and will be commissioned before the end of 2011.

    Sub-saharan Africa Undersea Cables 2010 (source: http://manypossibilities.net/african-undersea-cables/ )

    Sub-saharan Africa Undersea Cables 2011

    The thickness of the line indicates the comparative bandwidth that will be made available. The West coast, in particular South Africa, Nigeria and Ghana, are set to benefit most from this revolution, but the East coast will also be connected for the first time!

    When compared to the thin black line of the original SAT3 cable you’ll see that the planned explosion in available bandwidth driven by the telecommunication companies is huge.

    Those who read the Kenyan newspapers will know that the red SEACOM cable is due to be commissioned in Kenya at the end of June 2009 and that the green TEAMS cable is not far behind. See: “Seacom steps up cable marketing” Daily Nation (Kenya) 23 February 2009.  

    And at the end of February 2009, the government of Ethiopia finally commissioned the cross border connection to Djibouti. This provides a much needed alternative to the unreliable fibre route through Sudan. It also means that Ethiopia can benefit from the SEACOM cable and eventually the blue EASSY cable that has been plagued and delayed by political infighting among the consortium members.

    Ian Moore

    Ian Moore

    About the author

    Ian Moore, ICT manager for the International Livestock Research Institute (ILRI) and the World Agroforestry Centre (ICRAF). ILRI and ICRAF are headquartered in Nairobi, Kenya and ILRI has a second principal campus in Addis Ababa, Ethiopia.

    Ian is also the Project Coordinator of the ICT-KM’s Second-Level Connectivity Project. The objective of the Second-Level Connectivity project is to upgrade Internet access at up to 50 of our small and mid-sized remote locations, with particular emphasis on Africa. Read more about the Second-Level Connectivity project success stories.

     

    Sources
    Steve Song “Sub-Saharan Africa undersea cables (2011)” 

    Canadian International Development Research Centre (IDRC) “The Internet: Out of Africa” (2002 )

    And no, this is not that sort of blog.

    Enrica Porcari

    Enrica Porcari

    “If we expose ourselves to alternative avenues of communication, such as the innovative and social media tools that are now available to everyone, we can get our messages out to audiences that we haven’t tapped into before,” said Enrica Porcari, CGIAR CIO.

    And she should know, because she practices what she preaches. Just visit the ICT-KM Program’s blog (which is probably where you’re reading this) or Twitter space to see how active she and her staff are in getting Program messages out to as wide an audience as possible.

    Enrica, who is also the Program’s Leader, was talking during a short interview after the conclusion of the CGIAR Strategic Communications Workshop held in Penang, Malaysia, last week.

    “I came here because the Program’s work is very much in synergy with the work of the communicators,” she said. “And I wanted to show them that there are alternatives to the official media release. These days, it’s all about social media tools, something the Program explored with the workshop participants during an online workshop a few weeks ago. That’s why the lunchtime sessions were requested during this workshop, so that participants could see first-hand the tools that were demonstrated online.”

    Twittering and Yammering
    Indeed, the first such session was so popular, that the CGIAR communicators have now signed onto Twitter and Yammer.

    “It’s going to take them a little while to adopt it,” conceded Enrica. “There are some people who haven’t been exposed to such tools before, but there is also a new generation of people coming into the CGIAR who basically grew up with this medium. So these tools are becoming more popular, and we’re seeing a lot of success stories. Although there’s not a specific set of tools or approaches that will replace the traditional printed media, we want to tap into other networks that can help distribute our stories to even more people, and help us ‘hear’ what other people have to say. It’s almost like using a network to get to other networks. Some of these methods can also be used to receive and send out messages about the revitalizing process the CGIAR is presently undergoing.”

    Well received
    Enrica came away from the workshop feeling encouraged by the responsiveness of the communicators.

    “There was a warm reception to new ideas,” she said. “People were willing to explore and hear enough about them,” she said. “It’s very encouraging to see such openness. This is something I appreciate within the CGIAR: the ability of staff to innovate and adopt innovations, while seeing it as an opportunity and not a threat.”

    The new CGXchange
    During the workshop, Enrica also had an opportunity to conduct a session on the new CGXchange.

    CGXchange 2.0 is a response to a need within the CGIAR to provide avenues for people to collaborate both within the System as a whole and with their partners,” she said.  “In the past, people have asked us to show them how to develop proposals, connect with others, set up online workspaces, etc. So we thought the Program could fill that need.CGX 2.0 is more like a lighthouse, a place you can trust, where you can explore applications, try things out, and get guidance and suggestions to suit your needs. We also provide tutorials on how to use the various applications and tools.”

    The old CGXchange
    Although GXchange is no longer an Intranet for the entire CGIAR System, the concept is still valid and the site has just been put on a back burner for a while.

    “We were ahead of our time,” explained Enrica, “and we had problems finding common ground with regards to the site’s content. We’re now focusing on the demand for collaborative spaces. CGX 2.0 has just had its soft launch. It has been populated with some material and is now available on the Web. There’s also a space reserved for CGIAR staff on CGX 2.0, where they can access tools for which we have licenses. We’ve obtained a lot of powerful tools at a relatively low cost.”

    Not the only resource in town
    “Obviously, there are other applications available, but the ones that make up CGX 2.0 have been requested more and more. It all goes back to our principles. We want to be engaged with the larger community. We want to be partners, contributors and receivers of ideas from others who have the same needs. I feel the CGIAR is becoming more and more referred to as a reliable resource of information and knowledge. We’re becoming a trusted player in this arena, and CGX 2.0 has a role to play in this. Indeed, one of the important indicators of success is manifest when people from the same field as you come to you because they value and trust what you say. I’m excited about the possibilities.”

    And all you have to do is expose yourself!

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